Playground →
The Miami Dolphins' nearest neighbor set spans grocery chains, Spanish-language news outlets, cruise lines, and Florida politicians — with Miami Heat (0.88) the only other sports team in the top 10.
That single same-kind neighbor sits well above the rest. After the Heat, the next closest matches are Farm Stores (0.79) and Swiss Farms (0.78), both general grocery stores, followed by NTN24 (0.77), a Spanish-language news publisher. The shape is broad — no single cluster dominates, and scores remain elevated across a wide range of subcategories — but the cross-kind character is the real finding. Of the top 10, only the Heat shares the Dolphins' Sports Teams subcategory. The remaining nine span general grocery stores, a news publisher, a politician (Rick Scott, 0.71), a sports TV show (Highly Questionable, 0.70), a podcast (Dan Le Batard Show with Stugotz, 0.70), an athlete (Chris Bosh, 0.68), and two more news publishers (EL TIEMPO, 0.68; Noticias Caracol, 0.67). The recurrence of Spanish-language media — NTN24, EL TIEMPO, Noticias Caracol — across the upper tier is a structural signal that runs through the neighbor set well beyond position 10.
This audience shape reflects a distinctly South Florida and bilingual media footprint, not a generic NFL fan profile.
