Playground →
Chris Bosh is the single strongest pull in Miami Heat's top 10, scoring 0.92 — well above every other neighbor and the only athlete whose audience shape aligns this closely. The shape is broad, meaning many neighbors clear a meaningful similarity threshold, but the spread across subcategories is what defines this audience.
The top 10 break down as follows: three athletes (Chris Bosh at 0.92, Dwayne Wade at 0.75, and Jorge Masvidal UFC at 0.64), one fellow sports team (Miami Dolphins at 0.88), three news publishers (NTN24 at 0.79, Noticias Caracol at 0.71, EL TIEMPO at 0.71), two general grocery stores (Swiss Farms at 0.74, Farm Stores at 0.73), and one musician (Pitbull at 0.73). No other sports teams appear in the top 10 beyond the Dolphins. The news publishers are notably Spanish-language outlets — NTN24, Noticias Caracol, and EL TIEMPO — sitting alongside the athletes and local grocery brands rather than any English-language sports media. Joy Taylor, a TV personality at 0.69, rounds out the set just outside the top 10 core.
The cross-kind composition here is the defining structural feature: a basketball franchise whose nearest audience neighbors include Latin American news publishers and South Florida grocery chains alongside its own former players, pointing to a geographically and culturally specific audience that extends well beyond the typical sports-fan profile.
