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Mic

Marketing Channels
Magazines
Playground →Docs

Mic's top 10 neighbors form a tight, mixed cluster of news publishers, websites, and magazines — no single entity pulls far ahead of the rest, and the scores span only about 0.013 from top to bottom (0.9815 to 0.9694).

The shape is flat. Vulture leads at 0.98, followed closely by Jezebel (0.98) and Refinery29 (0.98), with The Cut (0.98) and VICE News (0.97) rounding out the upper tier. By subcategory, the top 10 breaks down as: three News Publishers (Vulture, VICE News, and The Intercept), three Websites (Jezebel, Refinery29, and The Appeal), two Magazines (The Cut and n+1), one Author (Roxane Gay at 0.97), and one Travel brand (Zipcar at 0.97). Mic itself is classified as a Magazine, and two neighbors share that subcategory in the top 10. The cross-kind presence — a travel brand and an author sitting alongside news publishers and digital magazines — signals that the audience shape here is not defined by format alone.

The flat distribution across these neighbors suggests an audience that moves fluidly across progressive digital media, literary voices, and civic-minded publishers without concentrating heavily on any single outlet type.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "mic", "title": "Mic", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "mic", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "vulture", "title": "Vulture", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9815, "drivers": [ "A02", "G01", "I01", "G03", "Q01" ] }, { "handle": "jezebel", "title": "Jezebel", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9765, "drivers": [ "A02", "G01", "I01", "G03", "Q01" ] }, { "handle": "refinery29", "title": "Refinery29", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9756, "drivers": [ "A02", "G01", "I01", "G03", "Q01" ] }, { "handle": "thecut", "title": "The Cut", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9752, "drivers": [ "A02", "G01", "I01", "G03", "Q01" ] }, { "handle": "rgay", "title": "Roxane Gay", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9738, "drivers": [ "A02", "I01", "G03", "G01", "Q01" ] }, { "handle": "zipcar", "title": "Zipcar", "category": "Brands", "subcategory": "Travel", "similarity": 0.9724, "drivers": [ "A02", "G01", "G03", "I01", "Q01" ] }, { "handle": "vicenews", "title": "VICE News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9724, "drivers": [ "A02", "G01", "G03", "I01", "Q01" ] }, { "handle": "lenadunham", "title": "Lena Dunham", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.971, "drivers": [ "A02", "G01", "I01", "G03", "Q01" ] }, { "handle": "nplusonemag", "title": "n+1", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9698, "drivers": [ "A02", "G03", "I01", "G01", "Q01" ] }, { "handle": "theappeal", "title": "The Appeal", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9694, "drivers": [ "A02", "G03", "I01", "G01", "Q01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: