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The top 10 neighbors for Michael Kors span eight distinct apparel subcategories plus a hair salon chain and a dessert brand — no single neighbor dominates, and the scores stay elevated across the full set.
The shape is broad. Kate Spade leads at 0.97, the highest score in the set, followed by Crocs at 0.93 and Ralph Lauren and The North Face nearly tied at 0.90. Lacoste (0.89) and Sunglass Hut (0.87) extend the run before scores begin to taper. Eight of the ten neighbors are Apparel brands, spanning Women's Apparel, Footwear, Outdoor and Athletic Apparel, Eyewear, and Jewelry and Accessories — a wide subcategory spread that signals the audience isn't locked to any single apparel niche. The two outliers are Roosters (0.85, Hair Salons and Barber Shops) and Janie and Jack (0.84, Children's Apparel), which sit at the bottom of the set but still score well above 0.80. The presence of an outdoor athletic brand (The North Face, 0.90) alongside a footwear brand (Crocs, 0.93) and an eyewear retailer (Sunglass Hut, 0.87) underscores that the audience overlap here is not confined to a luxury or handbag-adjacent cluster.
The broad shape, with scores ranging from 0.97 down to 0.84 across ten diverse neighbors, points to an audience whose composition is recognizable to a wide swath of the apparel and accessories market rather than to any single segment within it.
