Playground →
The top 10 neighbors for Midgard Self Storage span five distinct subcategories — home goods retail, boating, furniture, fashion, and automotive — with no single cluster dominating, which is the defining feature of a broad audience shape.
Mr. Appliance leads at 0.65, the only home-services neighbor in the top 10. Behind it, boating entities form the most concentrated subcategory cluster: Carefree Boat Club (0.62), Freedom Boat Club (0.60), West Marine (0.57), and Boating (0.56) all appear, making Boating the single most represented subcategory across the top 10. That's a notable cross-kind finding: a Moving and Storage entity whose nearest audiences overlap heavily with recreational boating brands. Rounding out the set are Home Centric (0.59, Furniture Stores), Salt Life (0.59, Fashion), Garia (0.59, Automotive Parts and Accessories), Suzuki (0.58, Motorcycles), and Timberland (0.58, Footwear). No other Moving and Storage entity appears in the top 10, and the scores compress into a relatively tight band from 0.56 to 0.65 — consistent with the broad shape classification.
The overall picture is an audience that looks less like storage customers and more like outdoor-lifestyle and home-ownership consumers, with boating as the single strongest recurring thread.
