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At 0.94, Big Ten Network is the strongest pull in Midwest vs. Everybody's top 10 — but the audience doesn't resolve into a single sports cluster. A second, equally tight grouping of Midwestern convenience and grocery brands sits right behind it, with Kum & Go at 0.93 and Hy-Vee at 0.93, forming a distinct retail neighborhood that rivals the sports signal.
The shape is two-peak: one cluster built around regional sports media and teams, another around brick-and-mortar Midwestern retail. On the sports side, Jordy Nelson (0.91), Kwik Trip (0.90 — itself a convenience brand bridging both clusters), the Minnesota Twins (0.90), and the Minnesota Wild (0.89) fill out the neighborhood. On the retail side, Culver's Restaurants (0.87) anchors the food end. Two neighbors share the center entity's own subcategory — Humor Memes and Satire — with Faux Pelini at 0.90 and Jon Gruden (Parody) at 0.88, confirming that sports-adjacent satire accounts are present but do not dominate the set. The top 10 contains no other Humor Memes and Satire accounts beyond those two.
What the shape reveals is an audience defined less by the humor format itself and more by a specific regional identity — one that moves fluidly between following Midwestern sports franchises and patronizing Midwestern-rooted consumer brands.
