Playground →
T-Mobile (0.77) and Bank of America (0.76) form two distinct poles in Mike Sievert's top 10 — a telecommunications brand and a finance brand pulling in nearly equal measure, with everything else trailing behind.
This two-peak structure defines the shape of the neighbor set. The top two scores are separated by only 0.01 from each other but by a meaningful gap from the third-closest neighbor, Rolex at 0.72. Below that, the remaining seven neighbors compress into a band between 0.70 and 0.69: Shazam (0.70), John Legere (0.70), Bentley Motors (0.69), Burlington (0.69), Mercedes-Benz USA (0.69), Max Kellerman (0.69), and Uber Eats (0.68). By subcategory, the top 10 spans Telecommunications, Finance, Fashion, Technology, Professionals, Auto, Apparel, TV Personalities, and Restaurant — a genuinely cross-category mix. Sievert's own subcategory, Professionals, appears once in the top 10 in the form of John Legere, his predecessor at T-Mobile. The dominant pattern is not same-kind clustering but a broad corporate-and-luxury brand orbit, with the telecom and finance peaks anchoring either end.
The two-peak structure suggests an audience that bridges the world of a major carrier's brand followers and the broader financial-services consumer — with luxury auto and fashion brands filling the middle ground.
