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Minecraft

Brands
Video Game Franchises
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Minecraft's top 10 nearest neighbors span five distinct subcategories — Video Game Franchises, Game Developers, Beverages, Lifestyle influencers, and Reality TV Stars — with no single neighbor pulling far ahead of the rest.

The shape is flat: scores run from 0.87 down to 0.85 across the top 10, a narrow band with no dominant anchor. Five of the ten neighbors are fellow Video Game Franchises: Rainbow Six Siege (0.87), The Elder Scrolls (0.87), Clash of Clans (0.85), Destiny 2 (0.85), and Battlefield (0.84). That's a same-kind majority, but the remaining five are notably cross-kind. Sledgehammer Games (0.87) and no other Game Developer appear in the top 10 alongside a beverage brand — G Fuel at 0.87 — and two celebrity influencers: Logan Paul (0.86, Lifestyle) and Jake Paul (0.85, Reality TV Stars). Xbox Support (0.85, Tools and Resources) rounds out the set as the lone non-brand, non-celebrity entry. The cross-kind presence of a beverage brand and two influencers at near-identical scores to the game franchises signals that Minecraft's audience shape is not purely defined by gaming adjacency — it overlaps substantially with the broader gaming-culture ecosystem, including its commercial and personality layers.

The flat distribution across five subcategories suggests an audience that is wide rather than concentrated, shaped as much by gaming culture at large as by any single corner of it.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "minecraft", "title": "Minecraft", "category": "Brands", "subcategory": "Video Game Franchises", "resolved": "minecraft", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "rainbow6game", "title": "Rainbow Six Siege", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.8701, "drivers": [ "F04", "A02", "G01", "G03", "J02" ] }, { "handle": "elderscrolls", "title": "The Elder Scrolls", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.8666, "drivers": [ "F04", "A02", "J02", "O02", "G01" ] }, { "handle": "shgames", "title": "Sledgehammer Games", "category": "Brands", "subcategory": "Game Developers", "similarity": 0.8664, "drivers": [ "F04", "A02", "J02", "O02", "G03" ] }, { "handle": "gfuelenergy", "title": "G Fuel", "category": "Brands", "subcategory": "Beverages", "similarity": 0.8662, "drivers": [ "F04", "A02", "O02", "G01", "J02" ] }, { "handle": "loganpaul", "title": "Logan Paul", "category": "Celebrities and Influencers", "subcategory": "Lifestyle", "similarity": 0.8632, "drivers": [ "F04", "N03", "A02", "G01", "G03" ] }, { "handle": "jakepaul", "title": "Jake Paul", "category": "Celebrities and Influencers", "subcategory": "Reality TV Stars", "similarity": 0.854, "drivers": [ "A02", "G01", "G03", "J01", "N04" ] }, { "handle": "clashofclans", "title": "Clash of Clans", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.8538, "drivers": [ "F04", "N03", "A02", "P02", "G01" ] }, { "handle": "destinythegame", "title": "Destiny 2", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.8472, "drivers": [ "F04", "A02", "J02", "G01", "J01" ] }, { "handle": "xboxsupport", "title": "Xbox Support", "category": "Miscellaneous", "subcategory": "Tools and Resources", "similarity": 0.846, "drivers": [ "F04", "A02", "J02", "N03", "G01" ] }, { "handle": "battlefield", "title": "Battlefield", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.843, "drivers": [ "F04", "N03", "A02", "O02", "G01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: