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Simu Liu at 0.89 is the single strongest pull in Marques Brownlee's top 10 — an actor, not a tech brand or fellow tech personality — and that cross-kind lead defines the two-peak structure here. Similarity scores measure how closely two entities' audiences resemble each other in composition; a 0.89 means Liu's audience looks nearly identical to MKBHD's in shape.
The second peak is Made by Google at 0.87, a Technology brand — and that pairing captures the structural split cleanly. One peak is a celebrity (an actor), the other is a hardware brand. Between them, they bracket an audience that is simultaneously drawn to entertainment figures and consumer technology. The next tier — Ramona Shelburne (Journalist, 0.84), MoviePass (Entertainment Platform, 0.83), Arsenal (Sports Team, 0.83), and 7-Eleven (Convenience Store, 0.83) — reinforces how wide the composition is: sports, retail, and media all land within a point of each other.
Among the top 10, Technology brands appear three times — Made by Google (0.87), Apple (0.82), and OnePlus (0.82) — making them the most represented subcategory. But the only other Tech Personality in the top 10 is Hasanabi (Hasan Piker) at 0.81, meaning MKBHD's own subcategory is nearly absent from his nearest neighbors. The audience shape here bridges a celebrity-entertainment cluster and a consumer-tech cluster, with neither fully owning the picture.
This two-peak structure suggests an audience that doesn't sort neatly by content category — it spans entertainment fandom and tech brand loyalty simultaneously.
