Share

Media Matters

Organizations
Activism
Playground →Docs

The top 10 neighbors for Media Matters span a narrow similarity band — from 0.99 down to 0.98 — with no single dominant pull and no meaningful gap between positions. That compression is the defining structural fact here.

The cluster is built almost entirely from two subcategories: journalists and news publishers. Among the top 10, Mother Jones (0.99) and NPR Politics (0.98) represent news publishers; Chris Hayes (0.98), Yamiche Alcindor (0.98), and Ezra Klein (0.98, just outside the top 10 cutoff shown) anchor the journalist side. The remaining slots go to Indivisible Guide (0.98), a fellow activism organization; Tom Perez (0.98), a politician; PBS NewsHour (0.98), a TV show; Salon (0.98), a magazine; and ProPublica (0.98), a non-profit. Media Matters is itself classified as Activism, and only one other Activism entity — Indivisible Guide — appears in the top 10, making the neighbor set predominantly a cross-kind cluster of media outlets and individual journalists rather than peer activist organizations.

The flat shape across this tight band suggests Media Matters draws an audience whose composition is broadly shared across left-leaning political media — no single outlet or personality owns the overlap more than any other.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "mmfa", "title": "Media Matters", "category": "Organizations", "subcategory": "Activism", "resolved": "mmfa", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "motherjones", "title": "Mother Jones", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9857, "drivers": [ "A02", "G03", "G01", "I01", "J04" ] }, { "handle": "chrislhayes", "title": "Chris Hayes", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9841, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "indivisibleteam", "title": "Indivisible Guide", "category": "Organizations", "subcategory": "Activism", "similarity": 0.9836, "drivers": [ "A02", "G03", "G01", "I01", "J04" ] }, { "handle": "tomperez", "title": "Tom Perez", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.983, "drivers": [ "A02", "G03", "G01", "I01", "J04" ] }, { "handle": "nprpolitics", "title": "NPR Politics", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9824, "drivers": [ "A02", "G03", "G01", "H02", "J04" ] }, { "handle": "yamiche", "title": "Yamiche Alcindor", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9816, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "newshour", "title": "PBS NewsHour", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9816, "drivers": [ "A02", "G01", "G03", "J04", "I01" ] }, { "handle": "salon", "title": "Salon", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9816, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "propublica", "title": "ProPublica", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9813, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "slate", "title": "Slate", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9811, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: