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The two strongest pulls in Mo' Bettahs' top 10 sit at nearly identical scores — Costa Vida at 0.85 and FiiZ Drinks at 0.85 — and they represent structurally different audience neighborhoods: one is a fellow fast casual dining brand, the other a coffee-and-tea chain. That near-tie defines the two-peak shape.
The fast casual and beverage cluster holds through position three, where Swig (0.82), another Coffee and Tea subcategory entry, reinforces the drink-shop overlap. Then the pattern breaks sharply: Tire Discounters (0.81), an Automotive Parts and Accessories brand, is the fourth-closest neighbor — outranking Cafe Rio (0.80), the only Casual Dining entry in the top five. Automotive returns again at position six with Valvoline (0.78), a Maintenance and Repair Services brand. Together, the two automotive neighbors sit higher in the ranking than most of the restaurant entries, which is the structural surprise in this set.
Rounding out the top 10: ESPN Fantasy Sports (0.76, Sports brand), Mountain America Credit Union (0.76, Credit Unions), Kirkland's (0.75, Hobbies Gifts and Crafts retail), and Great Clips (0.75, Hair Salons and Barber Shops). The subcategory spread across the top 10 — fast casual, coffee and tea, automotive, casual dining, sports, financial, retail, and personal services — signals an audience that bridges a food-and-beverage core with a distinctly errand-and-maintenance behavioral layer.
