Mobil Audience Graph • Social Signal

Dunkin' sits at the top of Mobil's similarity graph (0.74), and the two entities share no obvious category — one is a gas station, the other a coffee-and-tea chain — which makes the pairing the defining structural fact of this data.

The shape is two-peak. Dunkin' (0.74) forms one pole; Pharmacies & Drugstores (0.73) forms the other, representing a distinct retail cluster anchored in everyday errand-running. These two neighbors pull meaningfully ahead of the rest of the top 10, which drops to Top Brass Bloody Martini at 0.71 and then falls more gradually through Ryan Knight (0.70), TD Bank (0.68), Victor Cruz (0.68), U.S. Bank (0.68), James Kyson (0.68), The Daily Edge (0.67), and All In with Chris Hayes (0.67).

The neighbor set is strikingly cross-kind. Mobil's own subcategory — Gas Stations — appears nowhere in the top 10. Instead, the cluster spans Coffee and Tea, Pharmacies and Drugstores, Alcohol, Finance, Banks, Athletes, Actors, News Publishers, and TV Shows. The two peaks — a quick-service coffee brand and a pharmacy retail category — both represent high-frequency, convenience-driven stop patterns, suggesting the audience shape is organized around routine errand behavior rather than fuel or automotive interest specifically.

This two-peak structure points to an audience that bridges two distinct everyday-convenience clusters, with neither peak belonging to Mobil's own category.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/mobil

{ "handle": "mobil", "title": "Mobil", "category": "Convenience & Fuel", "subcategory": "Gas Stations", "resolved": "mobil", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "dunkin", "title": "Dunkin'", "category": "Restaurants & Eateries", "subcategory": "Coffee and Tea", "similarity": 0.7414, "drivers": [ "L01", "Q01", "A04", "I01", "N03" ] }, { "handle": "pharmacies-and-drugstores", "title": "Pharmacies & Drugstores", "category": "Retail", "subcategory": "Pharmacies and Drugstores", "similarity": 0.7275, "drivers": [ "N03", "P02", "J05", "K02", "L01" ] }, { "handle": "topbrassvodka", "title": "Top Brass Bloody Martini", "category": "Brands", "subcategory": "Alcohol", "similarity": 0.7113, "drivers": [ "N03", "J02", "E02", "J05", "Q01" ] }, { "handle": "proudsocialist", "title": "Ryan Knight", "category": "Celebrities and Influencers", "subcategory": "Activists", "similarity": 0.6965, "drivers": [ "N03", "J05", "K02", "I01", "P06" ] }, { "handle": "tdbank_us", "title": "TD Bank", "category": "Brands", "subcategory": "Finance", "similarity": 0.6847, "drivers": [ "Q01", "I01", "N03", "L01", "E06" ] }, { "handle": "teamvic", "title": "Victor Cruz", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.682, "drivers": [ "Q01", "N03", "I01", "A04", "E06" ] }, { "handle": "u-s-bank", "title": "U.S. Bank", "category": "Financial", "subcategory": "Banks", "similarity": 0.6797, "drivers": [ "N03", "N02", "P06", "A04", "I01" ] }, { "handle": "jameskyson", "title": "James Kyson", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.6774, "drivers": [ "N03", "I01", "Q01", "P02", "E06" ] }, { "handle": "thedailyedge", "title": "The Daily Edge", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.6725, "drivers": [ "N03", "J05", "J02", "K02", "P02" ] }, { "handle": "allinwithchris", "title": "All In with Chris Hayes", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.6654, "drivers": [ "N03", "J02", "J05", "K02", "P02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/mobil

Mobil

Nearest neighbors by audience shape

Raw data