ModCloth Audience Graph • Social Signal

ModCloth's nearest audiences are comedians, actors, and indie media — not other fashion brands. No other Fashion subcategory entity appears in the top 10 neighbors, which instead cluster tightly around a specific cultural sensibility defined by alt-comedy and public radio.

The shape is flat: scores run from 0.93 down to 0.92 across the top 10, with no single dominant neighbor pulling away from the pack. Jemaine Clement (0.93) and Marc Maron (0.93) sit at the top, separated by less than 0.01. Arrested Development (0.93) is the only TV show in the top 10, and The A.V. Club (0.93) the only website. Andy Richter (0.93) and Neal Brennan (0.92) round out a set that is overwhelmingly comedians by subcategory — six of the ten neighbors carry that label. The remaining four are Kristen Schaal (0.93) and Kumail Nanjiani (0.92) as Actors, The A.V. Club as a Website, and Arrested Development as a TV Show.

The cross-kind pattern here is the finding: a Fashion brand whose nearest audience shapes belong almost entirely to comedians and comedy-adjacent media, with no fashion, retail, or lifestyle neighbors in the top 10 at all.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/modcloth

{ "handle": "modcloth", "title": "ModCloth", "category": "Brands", "subcategory": "Fashion", "resolved": "modcloth", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "ajemaineclement", "title": "Jemaine Clement", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9335, "drivers": [ "G01", "G03", "A02", "H02", "I01" ] }, { "handle": "marcmaron", "title": "Marc Maron", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9331, "drivers": [ "G01", "G03", "A02", "I01", "H02" ] }, { "handle": "arresteddev", "title": "Arrested Development", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.931, "drivers": [ "G01", "G03", "A02", "H02", "I01" ] }, { "handle": "kristenschaaled", "title": "Kristen Schaal", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.9272, "drivers": [ "G01", "G03", "A02", "I01", "H02" ] }, { "handle": "andyrichter", "title": "Andy Richter", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.927, "drivers": [ "G01", "G03", "A02", "H02", "I01" ] }, { "handle": "theavclub", "title": "The A.V. Club", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.925, "drivers": [ "G01", "G03", "A02", "I01", "H02" ] }, { "handle": "nealbrennan", "title": "Neal Brennan", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9242, "drivers": [ "G01", "G03", "A02", "I01", "H02" ] }, { "handle": "kumailn", "title": "Kumail Nanjiani", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.9238, "drivers": [ "G01", "G03", "A02", "H02", "I01" ] }, { "handle": "nickkroll", "title": "Nick Kroll", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9235, "drivers": [ "G01", "G03", "A02", "I01", "H02" ] }, { "handle": "billyeichner", "title": "Billy Eichner", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9223, "drivers": [ "G01", "G03", "A02", "I01", "H02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/modcloth

ModCloth

Nearest neighbors by audience shape

Raw data