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A mattress retailer and an auto repair chain sit inside the top 10 for Moe's Southwest Grill — a finding that signals how far this audience's shape extends beyond the restaurant category. Similarity here measures how closely two entities' audiences resemble each other in composition; a score of 0.82 for The Original Mattress Factory and 0.81 for Hendrick Service Center means those audiences look structurally like Moe's, regardless of what those businesses sell.
The shape is broad: scores run from 0.90 down to 0.81 across ten neighbors with no single dominant pull. Tropical Smoothie Café leads at 0.90, followed by Chicken Salad Chick at 0.87 and Dick's Sporting Goods at 0.86. Only two neighbors share Moe's own Casual Dining subcategory — Outback Steakhouse at 0.83 and LongHorn Steakhouse at 0.82. The rest span Fast Casual Dining, QSR, Juice and Smoothies, Thrift Stores, Furniture Stores, Bakeries, and Automotive Repair — a cross-category spread that includes Clothes Mentor at 0.84, Salsarita's Fresh Cantina at 0.82, and Bruster's Ice Cream at 0.81.
The breadth of this neighbor set — spanning five distinct categories — indicates an audience whose shape is defined by something other than restaurant preference alone.
