Playground →
The Detroit Lions sit at the top of Mojo In The Morning's neighbor set with a similarity score of 0.90 — and the broader pattern around them is just as telling. Seven of the top 10 neighbors are sports teams, making this one of the more sport-saturated audience shapes in the data.
The shape is broad: scores descend gradually from the Lions (0.90) through the Detroit Red Wings (0.86), Comerica Bank (0.85), Detroit Tigers (0.85), and Nate Burleson (0.85), with no sharp drop-off until the Cleveland Cavaliers at 0.78. The sports teams cluster is heavily Detroit-anchored — Lions, Red Wings, Tigers, and Detroit Pistons (0.83) all appear — with Michigan Football (0.82) rounding out the regional footprint. The Cavaliers are the one outlier, suggesting the audience extends into broader Great Lakes sports fandom rather than stopping at the city limits.
Two non-sports neighbors break into the top 10: Comerica Bank (0.85), a regional financial institution, and Barry Sanders (0.82), an athlete. Jarvis Landry (0.78) also appears as an athlete. No other Podcasts and Radio entity appears in the top 10. The composition points to an audience defined primarily by regional sports allegiance, with a financial brand embedded in that same geographic footprint.
