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Money

Marketing Channels
Magazines
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Money magazine's top 10 nearest neighbors span four distinct subcategories — Magazines, News Publishers, Finance brands, and a Podcasts and Radio entry — with no single neighbor pulling far ahead of the rest.

The shape is flat: scores run from 0.94 (Entrepreneur) down to 0.92 (WSJ What's News), a band of just 0.02 across ten neighbors. Entrepreneur leads at 0.94, followed closely by CNN Business at 0.94 and Forbes at 0.93. Fortune sits at 0.93 as well, and Vanguard — a Finance brand, not a publisher — lands at 0.93, the only non-media entity in the top 10.

The subcategory split is telling: four of the ten neighbors are fellow Magazines (Entrepreneur, Forbes, Fortune, Inc.), four are News Publishers (CNN Business, Yahoo Finance, USA TODAY Money, CNBC), one is a Finance brand (Vanguard), and one is Podcasts and Radio (WSJ What's News). The audience shape is anchored firmly in business and financial media, with the magazine and news-publisher subcategories together accounting for eight of the ten slots.

The even compression of scores across this mix signals an audience that moves fluidly across business media formats rather than concentrating around any single outlet or type.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "money", "title": "Money", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "money", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "entrepreneur", "title": "Entrepreneur", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9424, "drivers": [ "A02", "G01", "G03", "E02", "J02" ] }, { "handle": "cnnbusiness", "title": "CNN Business", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9396, "drivers": [ "A02", "G01", "J02", "G03", "A01" ] }, { "handle": "forbes", "title": "Forbes", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9335, "drivers": [ "A02", "G01", "G03", "J02", "A01" ] }, { "handle": "fortunemagazine", "title": "Fortune", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9323, "drivers": [ "A02", "G01", "A01", "G03", "J02" ] }, { "handle": "vanguard_group", "title": "Vanguard", "category": "Brands", "subcategory": "Finance", "similarity": 0.9285, "drivers": [ "A02", "G01", "J02", "A01", "G03" ] }, { "handle": "yahoofinance", "title": "Yahoo Finance", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.925, "drivers": [ "A02", "G01", "A01", "J02", "A03" ] }, { "handle": "usatodaymoney", "title": "USA TODAY Money", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9238, "drivers": [ "A02", "J02", "G01", "A03", "J04" ] }, { "handle": "cnbc", "title": "CNBC", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.923, "drivers": [ "A02", "G01", "A01", "J02", "G03" ] }, { "handle": "inc", "title": "Inc.", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9225, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "whatsnewswsj", "title": "WSJ What's News", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9214, "drivers": [ "A02", "G01", "J01", "A01", "J04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: