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MongoDB

Brands
Technology
Playground →Docs

The top 10 neighbors span six distinct subcategories — Technology brands, Tech Personalities, Professionals, and Websites among them — with no single cluster dominating and scores compressed between 0.96 and 0.90, a hallmark of a broad audience shape.

Amazon Web Services leads at 0.96, followed closely by Satya Nadella (0.94) and GitHub (0.93). That the second-closest neighbor is a professional executive rather than another database or infrastructure brand is the first signal that this audience is shaped by enterprise tech culture broadly, not by a narrow developer-tool niche. Steve Wozniak (0.92) and The Hacker News (0.92) reinforce that pattern: the audience overlaps with tech-personality followers and practitioner-oriented media in roughly equal measure. Google AI (0.92) and Sundar Pichai (0.91) extend the cluster further into AI-adjacent infrastructure, while Slashdot (0.91) adds a second practitioner-media node alongside The Hacker News. OpenAI (0.91) and Splunk (0.90) round out the ten, both Technology brands.

Tallying the subcategories: six of the ten neighbors are Technology brands, two are Tech Personalities, one is a Professional, and one is a Website. The cross-kind finding is the presence of two Tech Personalities and a Professional in a set otherwise dominated by infrastructure and platform brands — this audience follows the people who run and evangelize enterprise technology, not just the products themselves.

The broad shape, with scores tightly packed near the top, points to an audience that is deeply embedded in the enterprise technology ecosystem across multiple entry points — cloud, AI, developer tools, and the executives who lead them.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "mongodb", "title": "MongoDB", "category": "Brands", "subcategory": "Technology", "resolved": "mongodb", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "awscloud", "title": "Amazon Web Services", "category": "Brands", "subcategory": "Technology", "similarity": 0.9624, "drivers": [ "A06", "A03", "G02", "G01", "G03" ] }, { "handle": "satyanadella", "title": "Satya Nadella", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9424, "drivers": [ "A06", "G02", "A03", "G01", "A02" ] }, { "handle": "github", "title": "GitHub", "category": "Brands", "subcategory": "Technology", "similarity": 0.9285, "drivers": [ "A06", "G02", "G01", "G03", "A02" ] }, { "handle": "stevewoz", "title": "Steve Wozniak", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9221, "drivers": [ "A06", "G01", "G02", "A02", "G03" ] }, { "handle": "thehackersnews", "title": "The Hacker News", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.921, "drivers": [ "A06", "G02", "G01", "G03", "A03" ] }, { "handle": "googleai", "title": "Google AI", "category": "Brands", "subcategory": "Technology", "similarity": 0.9152, "drivers": [ "A06", "G02", "G01", "G03", "E06" ] }, { "handle": "sundarpichai", "title": "Sundar Pichai", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9137, "drivers": [ "A06", "G02", "G01", "A03", "A02" ] }, { "handle": "slashdot", "title": "Slashdot", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9092, "drivers": [ "A06", "G01", "G02", "A02", "A03" ] }, { "handle": "openai", "title": "OpenAI", "category": "Brands", "subcategory": "Technology", "similarity": 0.9055, "drivers": [ "A06", "G03", "G01", "G02", "A03" ] }, { "handle": "splunk", "title": "Splunk", "category": "Brands", "subcategory": "Technology", "similarity": 0.9007, "drivers": [ "A06", "A03", "G02", "G01", "A02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: