Playground →
A comedian and a sporting goods retailer sit at the top of MOOYAH's similarity graph — Cody Ko at 0.83 and Rally House at 0.83 — and together they define the two-peak structure of this audience. These aren't thematically related to a burger chain; they're a signal about the shape of the people who follow one.
The humor cluster is the first peak. Cody Ko leads at 0.83, followed by Total Frat Move at 0.79 and Scorigami at 0.78 — all Comedians or Humor Memes and Satire subcategories. The sports-adjacent cluster forms the second peak: Rally House (Sporting Goods and Outdoor Gear, 0.83) anchors it, with Reddit College Football (Websites, 0.75) and Jon Rothstein (Journalists, 0.74) reinforcing a college-sports-media thread. Between those two poles sit Noodles & Company (0.82) — the only other QSR in the top 10 and the closest same-kind neighbor — along with Uptown Cheapskate (Thrift Stores, 0.80) and Milan Laser (Cosmetic Services, 0.78), which don't fit neatly into either cluster. The top 10 is predominantly cross-kind: nine of the ten neighbors come from outside MOOYAH's own QSR subcategory.
The overall shape points to an audience that bridges sports-humor internet culture and college-sports fandom — a pairing that has little to do with fast food on its face, but defines who this audience looks like.
