Playground →
Morning Consult's ten nearest neighbors are a tight cluster of political journalists and Washington-focused news outlets, with scores spanning just 0.9579 to 0.9709 — a narrow band that reflects a flat shape with no single dominant pull.
Five of the ten neighbors are journalists: Mike Allen (0.97), Nate Cohn (0.97), Jake Sherman (0.96), Seung Min Kim (0.96), and Ryan Lizza (0.96). Three more are news publishers — POLITICO Playbook (0.97), National Journal (0.96), and Axios (0.96) — rounding out a set that is almost entirely political media professionals and outlets. The two exceptions are Brookings Institute (0.97), a research organization, and POLITICO Magazine (0.96), a magazine — both still firmly inside the Washington policy-and-politics world. No other blog appears in the top 10, meaning Morning Consult's audience shape aligns more closely with individual political journalists and insider news brands than with its own subcategory peers.
The flat distribution across these neighbors suggests an audience defined less by any single adjacent entity than by a consistent profile: the kind of reader who follows political reporters, policy outlets, and research institutions simultaneously.
