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Morning Edition

Marketing Channels
Podcasts and Radio
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The top 10 neighbors for Morning Edition span journalists, fellow public radio programs, and an academic — a tight cluster of NPR-adjacent and public-media-aligned audiences with no single dominant outlier pulling ahead.

The shape is flat: scores run from 0.99 down to 0.97 with no meaningful gap between them. Five of the ten neighbors are journalists — Steve Inskeep (0.99), Nina Totenberg (0.99), Ari Shapiro (0.98), Tamara Keith (0.98), and Audie Cornish (0.98) — all of them on-air NPR correspondents or hosts. Three neighbors share Morning Edition's own subcategory of Podcasts and Radio: All Things Considered (0.98), Wait Wait Don't Tell Me (0.98), and Fresh Air (0.98). The remaining two are Kevin M. Kruse (0.98), an academic, and Mary Louise Kelly (0.97), another journalist. The cross-kind finding here is modest: the neighbor set is almost entirely composed of journalists and public radio programs, with the academic as the lone departure from that pattern. No politicians, comedians, or other subcategories appear in the top 10.

What this reveals is an audience defined almost entirely by its relationship to public radio as an institution — one that follows the programs and the individual voices behind them with near-equal intensity.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "morningedition", "title": "Morning Edition", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "resolved": "morningedition", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "nprinskeep", "title": "Steve Inskeep", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9873, "drivers": [ "A02", "G01", "G03", "H02", "A01" ] }, { "handle": "ninatotenberg", "title": "Nina Totenberg", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9851, "drivers": [ "A02", "G01", "G03", "H02", "A01" ] }, { "handle": "npratc", "title": "All Things Considered", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9838, "drivers": [ "A02", "G01", "G03", "H02", "A01" ] }, { "handle": "arishapiro", "title": "Ari Shapiro", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9836, "drivers": [ "A02", "G01", "G03", "H02", "A01" ] }, { "handle": "waitwait", "title": "Wait Wait Don't Tell Me", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9815, "drivers": [ "A02", "G01", "G03", "H02", "H01" ] }, { "handle": "tamarakeithnpr", "title": "Tamara Keith", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9807, "drivers": [ "A02", "G01", "G03", "H02", "A01" ] }, { "handle": "nprfreshair", "title": "Fresh Air", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9767, "drivers": [ "A02", "G01", "G03", "H02", "A01" ] }, { "handle": "npraudie", "title": "Audie Cornish", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9765, "drivers": [ "A02", "G01", "G03", "H02", "H01" ] }, { "handle": "kevinmkruse", "title": "Kevin M. Kruse", "category": "Celebrities and Influencers", "subcategory": "Academics", "similarity": 0.9761, "drivers": [ "A02", "G01", "G03", "H02", "A01" ] }, { "handle": "nprkelly", "title": "Mary Louise Kelly", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9741, "drivers": [ "A02", "G01", "G03", "H02", "A01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: