Mo Rocca Audience Graph • Social Signal

Mo Rocca's top 10 neighbors are a dense mix of public radio programs, journalists, and political-media figures — with no single standout pulling away from the pack.

The shape is flat: scores run from 0.97 (Fresh Air) down to 0.96 (All Things Considered), a span of less than one percentage point across all ten positions. Four of the ten neighbors are Podcasts and Radio — Fresh Air (0.97), Morning Edition (0.97), Wait Wait Don't Tell Me (0.97), and Pod Save America (0.97) — making public and political audio the dominant subcategory in the set. Three neighbors are Journalists: Ari Shapiro (0.97), Nina Totenberg (0.97), and Tamara Keith (0.96). The remaining three span Authors (Jared Yates Sexton, 0.97), Activists (Monica Lewinsky, 0.97), and Academics (Kevin M. Kruse, 0.97).

Mo Rocca's own subcategory is TV Personalities, and none of the top 10 neighbors share that classification — the audience shape here is defined almost entirely by public radio listeners and politically engaged media consumers, not by fellow TV personalities. Peter Sagal, the one TV Personality in the broader neighbor set, sits just outside the top 10.

The flat, tightly compressed scores across this cluster point to an audience with a coherent, consistent profile rather than one pulled in competing directions.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/morocca

{ "handle": "morocca", "title": "Mo Rocca", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "resolved": "morocca", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "nprfreshair", "title": "Fresh Air", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.972, "drivers": [ "A02", "G01", "G03", "H02", "J04" ] }, { "handle": "kevinmkruse", "title": "Kevin M. Kruse", "category": "Celebrities and Influencers", "subcategory": "Academics", "similarity": 0.9687, "drivers": [ "A02", "G01", "G03", "H02", "A01" ] }, { "handle": "morningedition", "title": "Morning Edition", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9684, "drivers": [ "A02", "G01", "G03", "H02", "A01" ] }, { "handle": "waitwait", "title": "Wait Wait Don't Tell Me", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9684, "drivers": [ "A02", "G01", "G03", "H02", "A01" ] }, { "handle": "arishapiro", "title": "Ari Shapiro", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.968, "drivers": [ "A02", "G01", "G03", "H02", "A01" ] }, { "handle": "jysexton", "title": "Jared Yates Sexton", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9667, "drivers": [ "A02", "G01", "G03", "H02", "I01" ] }, { "handle": "podsaveamerica", "title": "Pod Save America", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9657, "drivers": [ "A02", "G01", "G03", "H02", "I01" ] }, { "handle": "monicalewinsky", "title": "Monica Lewinsky", "category": "Celebrities and Influencers", "subcategory": "Activists", "similarity": 0.9656, "drivers": [ "A02", "G01", "G03", "H02", "I01" ] }, { "handle": "ninatotenberg", "title": "Nina Totenberg", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9654, "drivers": [ "A02", "G01", "G03", "H02", "A01" ] }, { "handle": "npratc", "title": "All Things Considered", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9644, "drivers": [ "A02", "G01", "G03", "H02", "A01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/morocca

Mo Rocca

Nearest neighbors by audience shape

Raw data