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Mortal Kombat 11 Ultimate

Brands
Video Game Franchises
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The top 10 neighbors for Mortal Kombat 11 Ultimate span musicians, reality TV stars, actors, movie franchises, and fictional characters — with no single neighbor pulling far ahead of the rest. Similarity scores run from 0.94 down to 0.91, a narrow band that signals a flat shape: no dominant anchor, just a wide mix of celebrity and entertainment audiences that all look roughly alike.

Iggy Azalea leads at 0.94, followed closely by Khloé Kardashian (0.93) and Ant-Man (0.93). Zendaya (0.93) and Kourtney Kardashian (0.93) round out the top five. Tallying the subcategories across all 10: Musicians and Bands account for two entries (Iggy Azalea and The Weeknd, 0.93); Reality TV Stars account for two (Khloé Kardashian and Kourtney Kardashian); Movie Franchises and Fictional Characters each contribute one (Ant-Man and Doctor Strange, 0.92); Actors, Game Developers, and TV Personalities each appear once. No other Video Game Franchise appears in the top 10 — the center entity's own subcategory is entirely absent from its nearest neighbors. The cross-kind pattern here is the defining feature: this game's audience shape is built almost entirely around pop celebrities and superhero entertainment, not other games.

That composition — pop musicians, reality TV personalities, and Marvel-adjacent properties sitting closer than any gaming peer — suggests an audience defined by broad mainstream entertainment consumption rather than gaming-specific identity.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "mortalkombat", "title": "Mortal Kombat 11 Ultimate", "category": "Brands", "subcategory": "Video Game Franchises", "resolved": "mortalkombat", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "iggyazalea", "title": "Iggy Azalea", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9368, "drivers": [ "N03", "P02", "Q08", "O04", "Q02" ] }, { "handle": "khloekardashian", "title": "Khloé Kardashian", "category": "Celebrities and Influencers", "subcategory": "Reality TV Stars", "similarity": 0.9324, "drivers": [ "N03", "P02", "O04", "Q02", "Q08" ] }, { "handle": "antman", "title": "Ant-Man", "category": "Brands", "subcategory": "Movie Franchises", "similarity": 0.9309, "drivers": [ "N03", "P02", "E03", "A02", "P03" ] }, { "handle": "zendaya", "title": "Zendaya", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.9296, "drivers": [ "N03", "P02", "O04", "Q02", "P03" ] }, { "handle": "kourtneykardash", "title": "Kourtney Kardashian", "category": "Celebrities and Influencers", "subcategory": "Reality TV Stars", "similarity": 0.9286, "drivers": [ "N03", "P02", "O04", "P06", "Q08" ] }, { "handle": "theweeknd", "title": "The Weeknd", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9283, "drivers": [ "N03", "P02", "O04", "Q02", "E03" ] }, { "handle": "drstrange", "title": "Doctor Strange", "category": "Miscellaneous", "subcategory": "Fictional Characters", "similarity": 0.9235, "drivers": [ "N03", "P02", "E03", "Q02", "O04" ] }, { "handle": "wbgames", "title": "WB Games", "category": "Brands", "subcategory": "Game Developers", "similarity": 0.9154, "drivers": [ "N03", "P02", "E03", "Q08", "O04" ] }, { "handle": "kimkardashian", "title": "Kim Kardashian", "category": "Celebrities and Influencers", "subcategory": "Reality TV Stars", "similarity": 0.9122, "drivers": [ "N03", "O04", "P02", "Q02", "Q08" ] }, { "handle": "kyliejenner", "title": "Kylie Jenner", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9098, "drivers": [ "N03", "P02", "P06", "P03", "E03" ] } ] }
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