Playground →
Motherboard's ten nearest neighbors span news publishers, B2B brands, a comedian, a journalist, a non-profit, and a website — with no fellow magazine in the set. Similarity here measures how closely two entities' audiences resemble each other in composition; scores across the top 10 run from 0.97 to 0.97, a narrow band consistent with the flat shape.
News publishers form the largest single cluster: VICE News (0.98), The Intercept (0.97), The Markup (0.97), and BuzzFeed (0.97) all land in the top 10. Two B2B brands — Pentagram Design (0.97) and 72andSunny (0.97) — sit alongside them, a cross-kind pairing that has no obvious thematic connection to a technology magazine. Aparna Nancherla (0.97), a comedian, and Taylor Lorenz (0.97), a journalist, round out the individual figures, while UN Women (0.97) and Jezebel (0.97) add a non-profit and a website to the mix. The absence of any other magazine in the top 10 is notable: Motherboard's audience shape aligns more closely with investigative and alternative news publishers, creative-industry B2B firms, and individual journalists than with its own publication category.
The flat distribution across these varied subcategories points to an audience that is broadly shared with left-leaning media and creative-professional spaces rather than concentrated around any single content type.
