Playground →
Chevron Extra Mile sits at the top of Mountain Mike's Pizza's similarity data — a gas station convenience store edging out every restaurant in the set at 0.89. That cross-category lead is the defining structural feature here, and it points to a two-peak shape: one neighborhood anchored by a non-restaurant, the other by a tight cluster of West Coast fast-casual and QSR brands.
The second peak is dense. In-N-Out Burger (0.89) and The Flame Broiler (0.89) are separated from Chevron Extra Mile by less than 0.003, making the top three effectively tied. The Habit Burger Grill (0.86) and Togo's Eateries (0.86) extend the restaurant cluster, both Fast Casual Dining like Mountain Mike's itself. 24 Hour Fitness (0.87) is the one non-food, non-fuel entry in the upper tier — a Fitness Centers and Gyms brand sitting between the two peaks rather than anchoring either.
Tallying the top 10: five are Restaurants & Eateries (spanning Fast Casual Dining, QSR, and one Fast Casual match), one is a Gas Station, one is a Fitness Center, one is a Department Store (Miniso, 0.83), one is Womens Apparel (Mandee, 0.82), and one is Fast Casual Dining (WaBa Grill, 0.82). The restaurant-heavy core is real, but the presence of a gas station at the very top and apparel and retail brands in the lower tier signals an audience whose shape extends well beyond dining category lines.
The two-peak structure — convenience fuel on one side, fast-casual dining on the other — suggests this audience is defined as much by a regional, everyday-errand lifestyle pattern as by any single food preference.
