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The top 10 neighbors for Moving & Storage span six different categories — no single outside category dominates, and the audience shape is genuinely broad rather than anchored to one adjacent sector.
Similarity here measures how closely two entities' audiences resemble each other in composition. The three nearest neighbors are all Moving and Storage peers: Extra Space Storage at 0.98, Public Storage at 0.93, and CubeSmart at 0.90. That trio forms a tight same-kind cluster at the top. But the set opens up quickly from there. Pep Boys (0.88, Automotive — Parts and Accessories) and Caliber Collision (0.87, Automotive — Maintenance and Repair Services) bring two automotive service subcategories into the top six, suggesting the audience overlaps meaningfully with vehicle-oriented service consumers. 7-Eleven (0.88, Convenience Stores) sits between them — a convenience retail neighbor at nearly the same score as the automotive pair.
The remaining four positions spread further: Ask Lyft (0.84, Travel), Bank of America (0.84, Banks), Enterprise Car Sales (0.84, Automotive — Dealerships), and Uber Eats (0.84, Restaurant) all land within a point of each other. That tight band at the bottom of the top 10 — four entities from four different subcategories, all scoring 0.84 — is the clearest signal of the broad shape: no single outside category is pulling the audience, and the scores don't drop off sharply.
The overall picture is an audience that looks like its own Moving and Storage peers at the top, then fans out across automotive services, convenience retail, ride-share, banking, and food delivery — a profile consistent with a transactional, logistics-adjacent consumer base that touches many everyday service categories.
