Playground →
The top 10 neighbors in Moz's similarity graph span marketing publications, B2B software, tech brands, and an education organization — with no single neighbor pulling far ahead of the rest. Similarity scores range from 0.97 down to 0.94, a band of roughly 0.03, which is the defining feature of a flat shape: the audience composition is consistent across very different kinds of entities.
The nearest neighbors by subcategory break down as follows: four are Websites under Marketing Channels (Marketing Land at 0.97, Social Media Examiner at 0.97, Social Media Today at 0.96, SearchEngineJournal® at 0.95); one is a Blog (Search Engine Land at 0.97); one is a Technology brand (HubSpot at 0.97); two are B2B brands (Marketo at 0.95, Marketing Cloud at 0.94); one is an Author (Ann Handley at 0.95); and one is an Education organization (TED Talks at 0.94). Moz itself is a B2B brand, so two neighbors share that subcategory — the majority of the top 10 are marketing-focused publications and technology platforms rather than direct B2B peers.
The flat, tight-band shape indicates an audience that is broadly consistent in composition across the digital marketing and B2B technology space, without a single dominant pull toward any one entity or kind.
