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The top 10 nearest neighbors for James May span five distinct subcategories — TV Personalities, TV Shows, Podcasts and Radio, a Retail brand, and a Professionals entry — with no single kind dominating the way it would in a tighter, more specialized audience shape.
The shape is broad, meaning overlap is distributed across many neighbors rather than concentrated in one. Richard Hammond leads at 0.98, followed by Jeremy Clarkson at 0.95 and The Grand Tour at 0.93 — three entries that share obvious production history, but the data here describes audience composition, not content. What those three scores say is that Hammond's, Clarkson's, and The Grand Tour's audiences are shaped almost identically to May's. After that trio, scores drop to a band between 0.81 and 0.78: Kayce Smith (0.81), Dave Portnoy (0.80), Starting 9 (0.78), Top Gear (0.78), Karl Ravech (0.78), Ria (0.78), and Dave Matthews Band (0.78). The subcategory mix in that lower band — sports journalists, a podcast, a reality TV star, a musician — signals that the audience shape James May draws is not exclusive to automotive or British TV; it overlaps with a recognizably American, sports-and-entertainment-adjacent crowd. Three of the top 10 are fellow TV Personalities, two are TV Shows, and the remaining five span Podcasts and Radio, Professionals, Reality TV Stars, Musicians and Bands, and Retail — a distribution that confirms the broad classification.
The overall picture is an audience whose shape is wide enough to touch multiple entertainment and media verticals simultaneously, with the three co-hosts and their shared show forming the only tight cluster at the top.
