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Motor Racing Network

Marketing Channels
Podcasts and Radio
Playground →Docs

The top 10 neighbors for Motor Racing Network compress into a narrow band — 0.9786 to 0.9855 — with no single entity pulling away from the rest. That tight clustering is the defining structural feature of this audience shape.

Five of the ten neighbors are Athletes: Michael Waltrip (0.99), Ryan Blaney (0.98), Brad Keselowski (0.98), Chase Elliott (0.98), and Ryan Newman (0.98). Two are Sports Teams — Stewart-Haas Racing (0.98) and JR Motorsports (0.98) — and the remaining three are broadcast properties: NASCAR on NBC (0.98) as a TV Channel, NASCAR Xfinity (0.98) as a TV Show, and Darrell Waltrip (0.98) as a TV Personality. Every neighbor in the top 10 is embedded in the same motorsport ecosystem — drivers, teams, and race-day television. No other Podcasts and Radio property appears in the top 10; the nearest audiences are defined entirely by the sport itself rather than by the channel format.

The flat shape across this set indicates an audience that is uniformly and deeply integrated into NASCAR fandom, with no single figure or property standing out as a disproportionate anchor.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "mrnradio", "title": "Motor Racing Network", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "resolved": "mrnradio", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "mw55", "title": "Michael Waltrip", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9855, "drivers": [ "N04", "N01", "M03", "L03", "O01" ] }, { "handle": "blaney", "title": "Ryan Blaney", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9828, "drivers": [ "N04", "N01", "M03", "L03", "O01" ] }, { "handle": "allwaltrip", "title": "Darrell Waltrip", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9815, "drivers": [ "N04", "N01", "L03", "M03", "O01" ] }, { "handle": "stewarthaasrcng", "title": "Stewart-Haas Racing", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.9809, "drivers": [ "N04", "N01", "M03", "L03", "O01" ] }, { "handle": "nascaronnbc", "title": "NASCAR on NBC", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9799, "drivers": [ "N04", "N01", "L03", "M03", "O01" ] }, { "handle": "keselowski", "title": "Brad Keselowski", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9795, "drivers": [ "N04", "N01", "M03", "L03", "O01" ] }, { "handle": "nascar_xfinity", "title": "NASCAR Xfinity", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9795, "drivers": [ "N04", "N01", "L03", "M03", "O01" ] }, { "handle": "chaseelliott", "title": "Chase Elliott", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9794, "drivers": [ "N04", "N01", "L03", "M03", "O01" ] }, { "handle": "ryanjnewman", "title": "Ryan Newman", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9789, "drivers": [ "N04", "N01", "L03", "M03", "O01" ] }, { "handle": "jrmotorsports", "title": "JR Motorsports", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.9786, "drivers": [ "N04", "N01", "M03", "L03", "O01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: