Playground →
The top 10 neighbors for Microsoft in Business form a tight cluster of enterprise IT media and B2B infrastructure brands — with scores compressed into a narrow band from 0.94 down to 0.92, leaving no single standout.
Five of the ten neighbors are IT-focused websites: ZDNet (0.94), CIO.com (0.93), Computerworld (0.93), InformationWeek (0.92), and Insider Pro (0.92). Two more are B2B research and infrastructure brands — IDC (0.92) and IBM Cloud (0.92) — and two are workplace-platform properties: Glassdoor (0.92) and Glassdoor Employers (0.92). The lone Technology-subcategory neighbor is Salesforce at 0.94, the highest score in the set but only marginally ahead of the rest.
What's notable is the cross-kind composition: the audience shape is defined primarily by enterprise media properties and B2B analyst brands, not by other technology vendors. Only Salesforce shares Microsoft in Business's own subcategory in the top 10; the remaining nine are publishers, research firms, and workplace platforms. That pattern points to an audience that moves through professional IT content channels as much as it engages with software brands directly.
The flat shape across these ten neighbors reflects an audience with broad, evenly distributed overlap across the enterprise professional ecosystem rather than a concentrated pull toward any single peer.
