Playground →
The top 10 neighbors for MSN Money span five distinct subcategories — News Publishers, Finance brands, Websites, Magazines, and Professionals — with no single type dominating and scores compressed into a narrow band from 0.85 to 0.89.
The shape is flat: similarity scores measure how closely two entities' audiences resemble each other, and here the top neighbor, USA TODAY Money (0.89), sits only four points above the tenth-ranked neighbor. That compression means no single entity or cluster pulls decisively ahead. The next closest are Bankrate (0.87) and Work It Daily (0.87), both structurally different kinds of entities — a Finance brand and a Website, respectively — yet their audiences look nearly identical to MSN Money's. Money magazine (0.87) and Vanguard (0.87) round out the top five, adding a Magazines entry and a second Finance brand.
The subcategory mix across all ten is notably cross-kind. MSN Money is itself a Website, and only two other Websites appear in the top 10 — Work It Daily (0.87) and Startup Grind (0.85). The remaining eight positions are held by News Publishers (USA TODAY Money), Finance brands (Bankrate, Vanguard), Magazines (Money), Professionals (Kim Garst, 0.86), Hotels (Marriott International, 0.86), Technology brands (Hootsuite, 0.86), and Social Media (LinkedIn, 0.85). The presence of a Hotels brand and a Social Media platform alongside personal finance publishers signals an audience whose shape is defined less by financial content consumption than by a broader professional and business-oriented profile.
The flat, cross-kind structure suggests MSN Money's audience overlaps most with a general professional readership rather than a narrowly finance-focused one.
