MSNBC Audience Graph • Social Signal

Five of MSNBC's ten nearest neighbors are News Publishers — NBC News (0.97), CNN Breaking News (0.95), CNN Politics (0.95), CBS Breaking News (0.94), and CBS News (0.94) — making broadcast and digital news the defining texture of this audience cluster.

The shape is flat: scores compress into a narrow band from 0.97 down to 0.93, with no single neighbor pulling sharply ahead. Beyond the news publisher core, the top 10 includes House Democrats (0.95), the only Political Group in the set, and ABC News Politics (0.93), the only other TV Channel. More unexpected are John Rampton (0.94, Professionals) and Susan Bennett (0.94, Tech Personalities) — both cross-kind neighbors whose audience shapes align closely despite having no obvious thematic connection to political news coverage. Diane Sawyer (0.93, Journalists) rounds out the ten. MSNBC's own subcategory, TV Channels, appears only once among the neighbors, meaning the audience shape here is defined less by the TV channel format than by the news-and-politics consumption pattern that cuts across formats.

The overall picture is an audience tightly organized around news and political content, with a flat similarity gradient suggesting no single entity captures it more precisely than the others.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/msnbc

{ "handle": "msnbc", "title": "MSNBC", "category": "Marketing Channels", "subcategory": "TV Channels", "resolved": "msnbc", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "nbcnews", "title": "NBC News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9713, "drivers": [ "A02", "G01", "N03", "G03", "J04" ] }, { "handle": "cnnbrk", "title": "CNN Breaking News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9519, "drivers": [ "A02", "G01", "G03", "E02", "J02" ] }, { "handle": "housedemocrats", "title": "House Democrats", "category": "Organizations", "subcategory": "Political Groups", "similarity": 0.951, "drivers": [ "A02", "G03", "G01", "E02", "Q04" ] }, { "handle": "cnnpolitics", "title": "CNN Politics", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9467, "drivers": [ "A02", "G01", "G03", "E02", "J02" ] }, { "handle": "breakingnews", "title": "CBS Breaking News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9443, "drivers": [ "A02", "G01", "G03", "N03", "J02" ] }, { "handle": "johnrampton", "title": "John Rampton", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9418, "drivers": [ "A02", "J02", "G01", "J04", "G03" ] }, { "handle": "siriouslysusan", "title": "Susan Bennett", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9388, "drivers": [ "A02", "E02", "Q04", "J02", "J04" ] }, { "handle": "cbsnews", "title": "CBS News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9376, "drivers": [ "N03", "A02", "G01", "G03", "E02" ] }, { "handle": "dianesawyer", "title": "Diane Sawyer", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.934, "drivers": [ "A02", "G01", "J02", "E02", "G03" ] }, { "handle": "abcpolitics", "title": "ABC News Politics", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9338, "drivers": [ "A02", "G03", "G01", "J02", "E02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/msnbc

MSNBC

Nearest neighbors by audience shape

Raw data