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MuleSoft

Brands
B2B
Playground →Docs

MuleSoft's top 10 nearest neighbors span B2B brands, enterprise technology, IT-focused websites, and an education organization — a mixed cluster with no single subcategory dominating and no standout score pulling away from the rest.

The shape is flat: scores run from 0.94 (Gartner) down to 0.91 (O'Reilly Media and Tableau Software), a range of just 0.03 across all ten neighbors. Four of the ten are B2B brands: Gartner (0.94), IDC (0.93), Forrester (0.92), and O'Reilly Media (0.91). Three are Technology-subcategory brands: Salesforce (0.94), Microsoft in Business (0.91), and Tableau (0.91). Three are Websites: CIO.com (0.93), InformationWeek (0.92), and Insider Pro (0.92). The tenth is Khan Academy (0.92), an Education organization — the one neighbor that sits outside the enterprise IT and B2B cluster entirely, and the most structurally unexpected entry in the set.

The dominant pattern is enterprise-professional: analyst firms, IT trade publications, and cloud-adjacent software brands account for nine of the ten neighbors. The Khan Academy entry suggests the audience also overlaps with self-directed learners, a thread that sits alongside the core enterprise signal rather than displacing it.

The flat, tightly banded scores indicate an audience with a consistent professional profile that maps evenly across multiple enterprise-adjacent contexts rather than concentrating around any single peer.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "mulesoft", "title": "MuleSoft", "category": "Brands", "subcategory": "B2B", "resolved": "mulesoft", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "gartner_inc", "title": "Gartner", "category": "Brands", "subcategory": "B2B", "similarity": 0.9435, "drivers": [ "A03", "J01", "A01", "A06", "G01" ] }, { "handle": "salesforce", "title": "Salesforce", "category": "Brands", "subcategory": "Technology", "similarity": 0.9384, "drivers": [ "A03", "A06", "G01", "G02", "J01" ] }, { "handle": "idc", "title": "IDC", "category": "Brands", "subcategory": "B2B", "similarity": 0.9282, "drivers": [ "A03", "A06", "A01", "J01", "G02" ] }, { "handle": "cioonline", "title": "CIO.com", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9278, "drivers": [ "A03", "A06", "A01", "J01", "G01" ] }, { "handle": "informationweek", "title": "InformationWeek", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.924, "drivers": [ "A03", "A06", "J01", "A01", "G01" ] }, { "handle": "khanacademy", "title": "Khan Academy", "category": "Organizations", "subcategory": "Education", "similarity": 0.9238, "drivers": [ "A03", "A06", "G02", "J01", "N03" ] }, { "handle": "forrester", "title": "Forrester", "category": "Brands", "subcategory": "B2B", "similarity": 0.9195, "drivers": [ "A03", "J01", "G01", "A01", "A02" ] }, { "handle": "insiderpro_idg", "title": "Insider Pro", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9189, "drivers": [ "A03", "A01", "A06", "J01", "G01" ] }, { "handle": "msft_business", "title": "Microsoft in Business", "category": "Brands", "subcategory": "Technology", "similarity": 0.9106, "drivers": [ "A03", "A06", "G02", "J01", "A01" ] }, { "handle": "oreillymedia", "title": "O'Reilly Media", "category": "Brands", "subcategory": "B2B", "similarity": 0.9099, "drivers": [ "A06", "A03", "G02", "G01", "G03" ] } ] }
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