Playground →
MoMA's top 10 nearest neighbors span art museums, cultural magazines, art-world publications, and New York City civic accounts — a mixed cluster with no single dominant type and scores compressed into a narrow band from 0.97 to 0.99.
The shape is flat. The Metropolitan Museum of Art sits at the top (0.9965), followed closely by Guggenheim Museum (0.9897) and New York Public Library (0.9825) — the three Non-Profit and Education organizations in the set. But the cluster doesn't consolidate around institutions. Refinery29 (0.979) and Artforum (0.9787) arrive nearly as close, and the remainder of the top 10 is dominated by magazines and editorial brands: NYLON (0.9787), Interview Magazine (0.9781), Hyperallergic (0.9759), TheaterMania (0.9759), and The Cut (0.9723). By subcategory, the top 10 breaks down as two Non-Profit/Education organizations, one Blog, one Website, and five Magazines — making editorial channels the plurality, not fellow museums.
The cross-kind composition here is the structural finding: MoMA's audience shape aligns as readily with fashion-adjacent and culture-editorial publications as it does with peer institutions, suggesting an audience that moves fluidly across art, media, and New York cultural life rather than clustering tightly around museum-going alone.
