MVMT Audience Graph • Social Signal

MVMT's closest audience match is Brooks Running (0.69), a fitness brand — not another fashion label, with Alex and Ani the only other Fashion subcategory neighbor in the top 10 (0.64).

The shape is broad: the top 10 scores span from 0.69 down to 0.64, with no single neighbor pulling far ahead. The cluster is dominated by TV Personalities and cross-category variety. James May (0.69) and Richard Hammond (0.67) are both TV Personalities, and The Grand Tour (0.66) — the show they co-host — lands at position five, forming a coherent automotive-entertainment pocket within the top 10. NBC Sports EDGE Football (0.68) adds a sports-media thread. EA Sports NHL (0.65) and John Krasinski (0.65) round out a mix that spans video game franchises, actors, and toys (LEGO at 0.65), with no single subcategory accounting for more than two of the ten slots.

The breadth of this neighbor set — fitness brands, automotive TV personalities, sports media, actors, and a fellow fashion brand — indicates an audience whose shape is defined less by any single content vertical than by a wide, generalist consumer profile.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/mvmt

{ "handle": "mvmt", "title": "MVMT", "category": "Brands", "subcategory": "Fashion", "resolved": "mvmt", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "brooksrunning", "title": "Brooks Running", "category": "Brands", "subcategory": "Fitness", "similarity": 0.6948, "drivers": [ "N03", "F04", "P04", "N02", "Q05" ] }, { "handle": "mrjamesmay", "title": "James May", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.6868, "drivers": [ "N03", "Q05", "L01", "F04", "P04" ] }, { "handle": "nbcsedgefb", "title": "NBC Sports EDGE Football", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.6828, "drivers": [ "N03", "N02", "Q05", "D03", "J02" ] }, { "handle": "richardhammond", "title": "Richard Hammond", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.6718, "drivers": [ "N03", "N02", "Q05", "L01", "O04" ] }, { "handle": "thegrandtour", "title": "The Grand Tour", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.6638, "drivers": [ "N03", "F04", "Q05", "O04", "D03" ] }, { "handle": "easportsnhl", "title": "EA Sports NHL", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.6522, "drivers": [ "N03", "D03", "N02", "P04", "P06" ] }, { "handle": "jeremyclarkson", "title": "Jeremy Clarkson", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.6522, "drivers": [ "N03", "F04", "L01", "Q05", "O04" ] }, { "handle": "johnkrasinski", "title": "John Krasinski", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.6487, "drivers": [ "N03", "N02", "Q05", "O04", "D03" ] }, { "handle": "lego_group", "title": "LEGO", "category": "Brands", "subcategory": "Toys and Games", "similarity": 0.6463, "drivers": [ "F04", "N03", "A06", "N02", "Q05" ] }, { "handle": "alexandani", "title": "Alex and Ani", "category": "Brands", "subcategory": "Fashion", "similarity": 0.6447, "drivers": [ "N03", "L01", "P04", "D03", "Q05" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/mvmt

MVMT

Nearest neighbors by audience shape

Raw data