National Association of Realtors Audience Graph • Social Signal

The top 10 splits cleanly into two neighborhoods: real estate media and information platforms on one side, real estate brokerage brands on the other — and the National Association of Realtors' audience bridges both.

REALTOR Magazine (0.99) and Realtor.com (0.98) sit at the top, followed closely by Inman News (0.97), Zillow (0.96), and Trulia (0.96) — a cluster of magazines, websites, news publishers, and property-search technology that collectively forms the information-consumption half of this audience. The second peak is made up entirely of Real Estate subcategory brands: Coldwell Banker (0.96), CENTURY 21 (0.95), Keller Williams (0.93), and RE/MAX (0.91). HousingWire (0.94), a news publisher, sits between the two clusters and reinforces the media side.

No neighbor in the top 10 shares the center entity's own subcategory — Professional Groups — meaning the audience overlap here is defined entirely by real estate industry participants and the platforms they use, not by other trade associations or membership organizations. The scores across all ten are compressed into a narrow band (0.91–0.99), indicating that both peaks are genuinely strong rather than one dominating the other.

This two-peak structure suggests an audience that is simultaneously engaged with real estate market information and with the operational brands of the brokerage industry — a profile consistent with working practitioners rather than casual observers.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/nardotrealtor

{ "handle": "nardotrealtor", "title": "National Association of Realtors", "category": "Organizations", "subcategory": "Professional Groups", "resolved": "nardotrealtor", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "realtormag", "title": "REALTOR Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9899, "drivers": [ "J02", "J05", "K02", "N03", "J01" ] }, { "handle": "realtordotcom", "title": "Realtor.com", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9803, "drivers": [ "J02", "J05", "K02", "N03", "J01" ] }, { "handle": "inmannews", "title": "Inman News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9747, "drivers": [ "J02", "J05", "K02", "J01", "N03" ] }, { "handle": "zillow", "title": "Zillow", "category": "Brands", "subcategory": "Technology", "similarity": 0.9644, "drivers": [ "J02", "J05", "K02", "J01", "N03" ] }, { "handle": "trulia", "title": "Trulia", "category": "Brands", "subcategory": "Technology", "similarity": 0.9622, "drivers": [ "J02", "J05", "K02", "A06", "J01" ] }, { "handle": "coldwellbanker", "title": "Coldwell Banker", "category": "Brands", "subcategory": "Real Estate", "similarity": 0.9561, "drivers": [ "J02", "J05", "K02", "N03", "J01" ] }, { "handle": "century21", "title": "CENTURY 21", "category": "Brands", "subcategory": "Real Estate", "similarity": 0.9533, "drivers": [ "J02", "J05", "K02", "A06", "N03" ] }, { "handle": "housingwire", "title": "HousingWire", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9362, "drivers": [ "J02", "J05", "J01", "A06", "K02" ] }, { "handle": "kwri", "title": "Keller Williams", "category": "Brands", "subcategory": "Real Estate", "similarity": 0.9326, "drivers": [ "J02", "J05", "K02", "N03", "A06" ] }, { "handle": "remax", "title": "RE/MAX", "category": "Brands", "subcategory": "Real Estate", "similarity": 0.9149, "drivers": [ "J02", "J05", "K02", "A06", "N03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/nardotrealtor

National Association of Realtors

Nearest neighbors by audience shape

Raw data