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Seven of the top 10 neighbors are fellow Beauty brands — yet the remaining three are Fashion labels, and that split defines the two-peak structure of NARS Cosmetics' audience shape.
The Beauty cluster is tight and high-scoring. Sephora (social) leads at 0.90, followed by Estée Lauder at 0.88, Bobbi Brown Cosmetics at 0.87, and MAC Cosmetics at 0.87. Stila Cosmetics (0.86) and Lancôme USA (0.85) extend the run, with L'Oréal Paris USA at 0.85 rounding out the Beauty contingent. These seven form a coherent cluster of prestige and mid-tier cosmetics brands whose audiences overlap substantially with NARS's own. The second peak arrives at positions 9 and 10: Clinique (0.80) and Laura Mercier (0.80) hold the lower end of the Beauty group, while Dior (social) (0.78) and Calvin Klein (0.78) — both Fashion subcategory — pull the shape toward luxury apparel. A third Fashion brand, Forever 21, sits at 0.78 as well, confirming that the second peak is not a single outlier but a small Fashion cluster. Similarity here measures audience composition, not thematic overlap; the presence of Fashion brands at this level indicates that NARS's audience structurally resembles the audiences of luxury and accessible fashion labels, not just other cosmetics lines.
The two-peak shape — a dominant Beauty core tapering into a Fashion fringe — suggests an audience that moves fluidly between color cosmetics and apparel-adjacent style content.
