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NASA's Johnson Space Center

Organizations
Government
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Three general apparel brands — GUESS Factory, Calvin Klein, and Tommy Hilfiger — sit inside the top 10 nearest neighbors for NASA's Johnson Space Center, forming a second audience cluster alongside a tight group of space and science organizations.

The shape here is two-peak. The first cluster is exactly what the center entity's kind would predict: International Space Station (0.77) and ISS Research (0.76) lead the set, followed by NASA (0.72), SpaceX (0.72), Hubble (0.71), NASA Astronauts (0.71), and NASA Mars (0.65) — six neighbors drawn from Research Organizations and Government subcategories, all within the same space-science ecosystem. The second cluster breaks from that pattern entirely: GUESS Factory (0.70), Calvin Klein (0.66), and Tommy Hilfiger (0.66) are all General Apparel brands, and their scores place them squarely between the space-science group and the rest of the neighbor set. This isn't a marginal presence — GUESS Factory at 0.70 ranks seventh overall, ahead of three NASA-affiliated entities.

The two-peak structure suggests Johnson Space Center's audience is shaped by two distinct behavioral neighborhoods: one anchored in space and science content, and one that overlaps with a mainstream apparel-following audience that doesn't appear in the space cluster at all.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "nasa_johnson", "title": "NASA's Johnson Space Center", "category": "Organizations", "subcategory": "Government", "resolved": "nasa_johnson", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "space_station", "title": "International Space Station", "category": "Organizations", "subcategory": "Research Organizations", "similarity": 0.7681, "drivers": [ "O04", "Q04", "F04", "M01", "Q02" ] }, { "handle": "iss_research", "title": "ISS Research", "category": "Organizations", "subcategory": "Research Organizations", "similarity": 0.7603, "drivers": [ "O04", "Q04", "M01", "M03", "Q02" ] }, { "handle": "nasa", "title": "NASA", "category": "Organizations", "subcategory": "Government", "similarity": 0.7184, "drivers": [ "O04", "A06", "M03", "M01", "F04" ] }, { "handle": "spacex", "title": "SpaceX", "category": "Brands", "subcategory": "Technology", "similarity": 0.7182, "drivers": [ "A06", "O04", "Q04", "Q02", "A03" ] }, { "handle": "nasahubble", "title": "Hubble", "category": "Organizations", "subcategory": "Research Organizations", "similarity": 0.7126, "drivers": [ "O04", "Q04", "Q02", "M03", "L02" ] }, { "handle": "nasa_astronauts", "title": "NASA Astronauts", "category": "Organizations", "subcategory": "Government", "similarity": 0.7056, "drivers": [ "O04", "A06", "M01", "Q02", "Q04" ] }, { "handle": "guess-factory", "title": "GUESS Factory", "category": "Apparel", "subcategory": "General", "similarity": 0.6969, "drivers": [ "A06", "F04", "M01", "Q04", "O04" ] }, { "handle": "calvin-klein", "title": "Calvin Klein", "category": "Apparel", "subcategory": "General", "similarity": 0.6577, "drivers": [ "A06", "M01", "O04", "M03", "Q04" ] }, { "handle": "tommy-hilfiger", "title": "Tommy Hilfiger", "category": "Apparel", "subcategory": "General", "similarity": 0.6557, "drivers": [ "A06", "F04", "M01", "O04", "A03" ] }, { "handle": "nasamars", "title": "NASA Mars", "category": "Organizations", "subcategory": "Research Organizations", "similarity": 0.6534, "drivers": [ "A06", "O04", "Q02", "F04", "A03" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: