Playground →
The top 10 neighbors for NASA Earth span science media, government agencies, research organizations, and — unexpectedly — an actor, with no single dominant pull and scores distributed across a 10-point range.
Similarity here measures how closely two entities' audiences resemble each other in composition. The shape is broad: NASA Solar System leads at 0.80, but the remaining nine neighbors follow in a gradual descent rather than a sharp drop, indicating no structural niche. National Geographic (0.76) and NASA (0.76) sit just behind, followed by Astronomy Picture of the Day (0.74) and Science News (0.74). By subcategory, the top 10 breaks into three clusters: Government organizations (NASA Solar System, NASA), Research Organizations (ISS Research, CERN), and science-adjacent media (magazines, news publishers, a website). The outlier is Ryan Gosling at 0.71 — the only actor in the top 10 and the only entry from Celebrities and Influencers — sitting just below CERN (0.72) and above the cutoff. NASA Earth's own subcategory, Research Organizations, accounts for two of the ten neighbors (ISS Research at 0.72, CERN at 0.72), meaning the audience shape is not primarily defined by its own kind but by a wider science-and-media ecosystem.
The broad distribution across government, research, and science media subcategories suggests an audience that follows institutional science broadly rather than clustering tightly around any single channel or organization type.
