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NASA InSight

Organizations
Research Organizations
Playground →Docs

NASA's Perseverance Mars Rover sits at 0.96 — the strongest pull in NASA InSight's top 10 — but the rest of the neighbor set fans out across a wide range of subcategories, none of which are Research Organizations. That cross-kind breadth is the defining structural feature here.

The shape is broad. After Perseverance, the scores compress into a tight band: Schitt's Creek (0.93, TV Shows), Men in Blazers (0.92, Podcasts and Radio), Jon Stewart (0.92, Comedians), and Dan Levy (0.92, Actors) all cluster within a few hundredths of each other. No single neighbor dominates after position one. Tallying the top 10 by subcategory: Actors appears twice (Dan Levy and Eugene Levy, 0.90), TV Personalities twice (Ken Jennings at 0.91 and Katie Nolan at 0.91), and Comedians once (Jon Stewart). The remaining slots go to a TV show, a podcast, an author (Brené Brown, 0.91), an outdoors brand (REI, 0.90), and a comedian (Sarah Beattie, 0.90). Perseverance is the only fellow Research Organization in the top 10; every other neighbor arrives from entertainment, media, or lifestyle.

That pattern — one tight science peer surrounded by comedians, actors, TV personalities, and a podcast — suggests an audience that follows space exploration as part of a broader diet of culturally engaged, media-literate content rather than as a specialist science interest alone.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "nasainsight", "title": "NASA InSight", "category": "Organizations", "subcategory": "Research Organizations", "resolved": "nasainsight", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "nasapersevere", "title": "NASA's Perseverance Mars Rover", "category": "Organizations", "subcategory": "Research Organizations", "similarity": 0.956, "drivers": [ "G03", "G01", "N03", "A02", "A03" ] }, { "handle": "schittscreek", "title": "Schitt's Creek", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9304, "drivers": [ "G03", "H02", "G01", "A02", "P02" ] }, { "handle": "meninblazers", "title": "Men in Blazers", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9202, "drivers": [ "H02", "G01", "G03", "A01", "H01" ] }, { "handle": "jonstewart", "title": "Jon Stewart", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9196, "drivers": [ "G01", "G03", "A02", "H02", "H01" ] }, { "handle": "danjlevy", "title": "Dan Levy", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.9175, "drivers": [ "G03", "G01", "H02", "A02", "H01" ] }, { "handle": "brenebrown", "title": "Brené Brown", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9138, "drivers": [ "G03", "H02", "G01", "J01", "A02" ] }, { "handle": "kenjennings", "title": "Ken Jennings", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9132, "drivers": [ "G03", "G01", "A02", "H02", "H01" ] }, { "handle": "katienolan", "title": "Katie Nolan", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9102, "drivers": [ "H02", "G01", "G03", "N02", "H01" ] }, { "handle": "rei_social", "title": "REI (social)", "category": "Brands", "subcategory": "Outdoors", "similarity": 0.9012, "drivers": [ "H02", "H01", "J01", "O04", "G03" ] }, { "handle": "nachosarah", "title": "Sarah Beattie", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.8977, "drivers": [ "G03", "G01", "A02", "H02", "H01" ] } ] }
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