The two strongest pulls in NASA Kennedy Space Center's top 10 sit in entirely different neighborhoods: International Space Station at 0.75 and Nikki Fried at 0.74 — a research organization and a Florida politician, separated by less than 0.01 in score.
The shape is two-peak, and the split is real. One cluster is space and science: International Space Station (0.75), NASA Astronauts (0.73), ISS Research (0.72), and Hubble (0.68) form a tight band of Research Organizations and Government subcategories. The other cluster is distinctly Floridian: Nikki Fried (0.74) is flanked further down by Tampa Bay Rays (0.71) and Tampa Bay Lightning (0.69) — a politician and two regional sports teams. Bridging the two is Carrabba's Italian Grill (0.70) and Bonefish Grill (0.68), both Casual Dining entries that sit squarely between the science and Florida-local clusters. SpaceX (0.63) appears in the top 10 as the lone Technology brand, but it ranks below both Tampa sports teams — a notable placement given the thematic overlap.
The audience for Kennedy Space Center is shaped by two gravitational centers: a science-and-space constituency and a Florida-rooted local one, and the data shows neither fully dominates the other.