Playground →
The top 10 neighbors for NASA Webb Telescope span news publishers, politicians, sports teams, breweries, casual dining, comedians, a fictional soccer club, athletes, a TV channel, and a thrift store — no single category dominates, and not one other Research Organization appears in the set.
The shape is broad, meaning audience overlap is distributed widely rather than concentrated on any one neighbor. The Kyiv Independent leads at 0.81, followed by Volodymyr Zelenskyy at 0.79 and the January 6th Committee at 0.78 — a cluster of news and political content that sits at the top of the ranking. But the drop-off is gradual, not steep: U.S. Soccer MNT (0.77), Deschutes Brewery (0.77), Chuy's (0.76), The Good Liars (0.76), AFC Richmond (0.76), Tim Howard (0.76), and ESPN F1 (0.76) all land within a tight band. The subcategory spread — Politicians, Government, Sports Teams, Breweries, Casual Dining, Comedians, Fictional Characters, Athletes, TV Channels — is as varied as a neighbor set gets. The cross-kind pattern here is the finding: Webb's audience shape is not defined by science or space content but by a broadly civic, culturally engaged profile that overlaps with war journalism, political accountability, soccer fandom, craft beer, and political satire in roughly equal measure.
NASA's Perseverance Mars Rover and NASA InSight do appear in the wider dataset but fall outside the top 10, underscoring how diffuse this audience shape truly is.
This broad, cross-domain overlap suggests an audience that follows public events and cultural moments widely rather than clustering tightly around any single interest.
