NASCAR Audience Graph • Social Signal

NASCAR's top 10 nearest neighbors are a tight cluster of drivers, racing teams, and race-adjacent media — with no crossover into other sports or entertainment categories within that set.

The shape is flat: scores run from 0.99 at the top to 0.99 at the bottom, a band so compressed it offers no single standout. Similarity here measures how closely another entity's audience composition resembles NASCAR's own. Jeff Gordon leads at 0.99, followed by Jimmie Johnson (0.99), Kyle Busch (0.99), Hendrick Motorsports (0.99), and Kasey Kahne (0.99) — all within a fraction of a point of each other. By subcategory, seven of the ten neighbors are Athletes, two are Sports Teams (Hendrick Motorsports and Stewart-Haas Racing), and one — Fox: NASCAR at 0.99 — is a TV Channel. Every neighbor is directly embedded in the NASCAR ecosystem: drivers who race in the series, teams that field cars in it, and a broadcast property dedicated to it. No other sports league appears in the top 10, and no neighbor comes from outside motorsport media or motorsport competition.

The flat shape with near-perfect scores across the board indicates an audience that is highly self-contained — people who follow NASCAR also follow its drivers, its teams, and its broadcast properties in nearly identical proportions, leaving little separation between the league and its constituent parts.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/nascar

{ "handle": "nascar", "title": "NASCAR", "category": "Organizations", "subcategory": "Sports Leagues", "resolved": "nascar", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "jeffgordonweb", "title": "Jeff Gordon", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.994, "drivers": [ "N04", "N01", "M03", "O01", "M04" ] }, { "handle": "jimmiejohnson", "title": "Jimmie Johnson", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9921, "drivers": [ "N04", "N01", "M03", "M04", "O01" ] }, { "handle": "kylebusch", "title": "Kyle Busch", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9915, "drivers": [ "N04", "N01", "M03", "M04", "L03" ] }, { "handle": "teamhendrick", "title": "Hendrick Motorsports", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.9914, "drivers": [ "N04", "N01", "M03", "M04", "O01" ] }, { "handle": "kaseykahne", "title": "Kasey Kahne", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9908, "drivers": [ "N04", "N01", "M03", "O01", "M04" ] }, { "handle": "stewarthaasrcng", "title": "Stewart-Haas Racing", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.9907, "drivers": [ "N04", "N01", "O01", "M03", "M04" ] }, { "handle": "nascaronfox", "title": "Fox: NASCAR", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9902, "drivers": [ "N04", "N01", "M03", "O01", "L03" ] }, { "handle": "nascar_xfinity", "title": "NASCAR Xfinity", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9897, "drivers": [ "N04", "N01", "O01", "M03", "M04" ] }, { "handle": "mattkenseth", "title": "Matt Kenseth", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9892, "drivers": [ "N04", "N01", "M03", "O01", "L03" ] }, { "handle": "mw55", "title": "Michael Waltrip", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.989, "drivers": [ "N04", "N01", "M03", "M04", "L03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/nascar

NASCAR

Nearest neighbors by audience shape

Raw data