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NASCAR Xfinity

Marketing Channels
TV Shows
Playground →Docs

The ten nearest neighbors in NASCAR Xfinity's similarity graph are drawn entirely from the NASCAR ecosystem — racing teams, drivers, a league account, a broadcast channel, and one TV personality — with scores packed tightly between 0.99 and 0.98 and no single neighbor pulling away from the rest.

The shape is flat: JR Motorsports (0.99) and Darrell Waltrip (0.99) sit at the top by the thinnest of margins, followed closely by Fox: NASCAR (0.99), Hendrick Motorsports (0.99), Chase Elliott (0.99), and Michael Waltrip (0.99). NASCAR itself (0.99), Jeff Gordon (0.99), Xfinity Racing (0.99), and Stewart-Haas Racing (0.99) round out the set. By subcategory, the top 10 splits across sports teams (three entries), athletes (three), and one each of sports leagues, TV channels, TV personalities, and entertainment brands. Notably, no other TV Show — NASCAR Xfinity's own subcategory — appears in the top 10; the audience shape is defined by the sport's participants and infrastructure rather than by comparable broadcast properties.

The overall picture is a tightly bounded, sport-specific audience with essentially uniform overlap across teams, drivers, and media arms of the same racing world.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "nascar_xfinity", "title": "NASCAR Xfinity", "category": "Marketing Channels", "subcategory": "TV Shows", "resolved": "nascar_xfinity", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "jrmotorsports", "title": "JR Motorsports", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.9923, "drivers": [ "N04", "N01", "O01", "M04", "M03" ] }, { "handle": "allwaltrip", "title": "Darrell Waltrip", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9922, "drivers": [ "N04", "N01", "M04", "O01", "L03" ] }, { "handle": "nascaronfox", "title": "Fox: NASCAR", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9916, "drivers": [ "N04", "N01", "O01", "L03", "M03" ] }, { "handle": "teamhendrick", "title": "Hendrick Motorsports", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.9912, "drivers": [ "N04", "N01", "O01", "M04", "M03" ] }, { "handle": "chaseelliott", "title": "Chase Elliott", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9908, "drivers": [ "N04", "N01", "L03", "O01", "M04" ] }, { "handle": "mw55", "title": "Michael Waltrip", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9907, "drivers": [ "N04", "N01", "M04", "M03", "L03" ] }, { "handle": "nascar", "title": "NASCAR", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.9897, "drivers": [ "N04", "N01", "O01", "M03", "M04" ] }, { "handle": "jeffgordonweb", "title": "Jeff Gordon", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9887, "drivers": [ "N04", "N01", "O01", "M03", "M04" ] }, { "handle": "xfinityracing", "title": "Xfinity Racing", "category": "Brands", "subcategory": "Entertainment", "similarity": 0.9885, "drivers": [ "N04", "N01", "O01", "M04", "L03" ] }, { "handle": "stewarthaasrcng", "title": "Stewart-Haas Racing", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.9884, "drivers": [ "N04", "N01", "O01", "M04", "L03" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: