Nat Geo Travel Audience Graph • Social Signal

Nat Geo Travel's top 10 neighbors span travel titles, food magazines, and international news publishers — with no single standout pulling far ahead of the rest, and scores compressed between 0.94 and 0.91.

The shape is flat: Lonely Planet leads at 0.94, followed closely by Travel + Leisure at 0.93 and BBC News (UK) at 0.92. NBC News Tech sits at 0.92 and Condé Nast Traveler at 0.92, with Food & Wine at 0.92 and Guardian Travel at 0.91 rounding out the cluster. By subcategory, the top 10 breaks into three types: magazines (Travel + Leisure, Condé Nast Traveler, Food & Wine — three of the ten), websites (Lonely Planet, Guardian Travel — two), and news publishers (BBC News UK, NBC News Tech, BBC News World, Guardian News — four). That news-publisher presence is the cross-kind finding worth noting: four of the ten nearest audiences belong to international and general-interest news outlets, not travel or lifestyle titles. Nat Geo Travel shares its own subcategory — Magazines — with three neighbors, but the audience shape is equally drawn toward news-publisher readers as toward fellow magazine readers.

The flat, tightly-banded distribution suggests an audience that moves fluidly across premium editorial formats — travel, food, and global news — rather than clustering tightly around any single content type.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/natgeotravel

{ "handle": "natgeotravel", "title": "Nat Geo Travel", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "natgeotravel", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "lonelyplanet", "title": "Lonely Planet", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9405, "drivers": [ "A02", "G01", "J02", "G03", "J04" ] }, { "handle": "travelleisure", "title": "Travel + Leisure", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9252, "drivers": [ "J02", "A02", "G01", "G03", "J04" ] }, { "handle": "bbcnews", "title": "BBC News (UK)", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9235, "drivers": [ "A02", "G01", "J02", "G03", "I01" ] }, { "handle": "nbcnewstech", "title": "NBC News Tech", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9197, "drivers": [ "A02", "J02", "G01", "J04", "G03" ] }, { "handle": "cntraveler", "title": "Condé Nast Traveler", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9193, "drivers": [ "A02", "J02", "G01", "G03", "J04" ] }, { "handle": "foodandwine", "title": "Food & Wine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9189, "drivers": [ "G01", "A02", "J02", "G03", "I01" ] }, { "handle": "guardiantravel", "title": "Guardian Travel", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9131, "drivers": [ "A02", "G01", "G03", "J02", "I01" ] }, { "handle": "bbcworld", "title": "BBC News (World)", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9102, "drivers": [ "A02", "G01", "G03", "J02", "I01" ] }, { "handle": "guardiannews", "title": "Guardian News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9093, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "bonappetit", "title": "Bon Appétit", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9086, "drivers": [ "G01", "A02", "G03", "I01", "J02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/natgeotravel

Nat Geo Travel

Nearest neighbors by audience shape

Raw data