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National Journal

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The top 10 neighbors for National Journal compress into a narrow band — scores run from 0.976 down to 0.96, a spread of less than two percentage points — with no single entity pulling decisively ahead of the rest.

The cluster is dominated by two subcategories: journalists and political news publishers. Of the top 10, five are journalists — Mike Allen (0.97), Jonathan Martin (0.96), Alex Burns (0.96), Mark Knoller (0.96), and Ryan Lizza (0.96) — while three are news publishers: POLITICO Playbook (0.97), Post Politics (0.96), and Morning Consult (0.96), which carries a Blogs subcategory. The remaining two are Brookings Institute (0.98), a Research Organization, and POLITICO Magazine (0.97), a Magazine. National Journal itself is a News Publisher, so the top 10 mixes its own kind with a heavy concentration of individual journalists — a cross-kind pattern where named reporters and the publications they work for are nearly interchangeable in audience shape.

The Brookings Institute entry at 0.976 is the single highest score, and its Research Organization subcategory is the one structural outlier in an otherwise press-and-pundit cluster. The flat shape means no neighbor stands apart as a defining anchor; the audience is drawn equally to the full ecosystem of Washington political media — outlets, bylines, and think tanks alike.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "nationaljournal", "title": "National Journal", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "nationaljournal", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "brookingsinst", "title": "Brookings Institute", "category": "Organizations", "subcategory": "Research Organizations", "similarity": 0.976, "drivers": [ "A02", "G01", "G03", "A01", "A03" ] }, { "handle": "politicomag", "title": "POLITICO Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9731, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "mikeallen", "title": "Mike Allen", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9727, "drivers": [ "A02", "G01", "G03", "A01", "A03" ] }, { "handle": "playbookplus", "title": "POLITICO Playbook", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9666, "drivers": [ "A02", "G03", "G01", "A01", "A03" ] }, { "handle": "jmartnyt", "title": "Jonathan Martin", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9639, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "morningconsult", "title": "Morning Consult", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.9632, "drivers": [ "A02", "G01", "G03", "A01", "A03" ] }, { "handle": "postpolitics", "title": "Post Politics", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.963, "drivers": [ "A02", "G01", "G03", "A01", "A03" ] }, { "handle": "alexburnsnyt", "title": "Alex Burns", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9629, "drivers": [ "A02", "G01", "G03", "A01", "I01" ] }, { "handle": "markknoller", "title": "Mark Knoller", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9627, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "ryanlizza", "title": "Ryan Lizza", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9626, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: