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The top 10 neighbors for Nature span five distinct subcategories — no single kind dominates — which is the defining feature of a broad audience shape.
Similarity here measures how closely two entities' audiences resemble each other in composition. Nature's nearest neighbors range from 0.98 down to 0.92, a tight band with no single outlier pulling far ahead. The top three are all science-publishing properties: Nature News & Comment at 0.98, Science Magazine at 0.96, and Nature Communications at 0.95. Two more Nature-family titles follow — Nature Biotechnology at 0.94 and Nature Medicine at 0.94 — making five of the top six neighbors either fellow magazines or science-publishing websites. That core is expected. What's more telling is what surrounds it.
Position six is the National Science Foundation, a research organization at 0.93, and position seven is Scientific American at 0.93, a fellow magazine. Then the set opens up: WIRED Science at 0.93, science journalist Ed Yong — the lone author in the top 10 — at 0.92, and Quanta Magazine, a website, at 0.92. The subcategory tally across all ten: four magazines (Science Magazine, Nature Biotechnology, Nature Medicine, Scientific American, WIRED Science — actually five), two websites (Nature Communications, Quanta Magazine), one news publisher (Nature News & Comment), one research organization (NSF), and one author (Ed Yong). Five of the ten share Nature's own subcategory of Magazines; the other five are spread across four different subcategories.
That distribution — majority same-kind, but with meaningful cross-kind presence from a research org, a science journalist, and digital-native science outlets — reflects an audience that is anchored in academic and professional science publishing but extends into science communication more broadly.
