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Nature Medicine

Marketing Channels
Magazines
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Nature Medicine's top 10 neighbors span six distinct subcategories — scientific magazines, a website, a news publisher, a healthcare brand, an education institution, and a tech personality — with no single type dominating and scores compressed into a narrow band from 0.97 down to 0.92.

The shape is flat: Nature Biotechnology leads at 0.97, followed by Nature at 0.94, Quanta Magazine at 0.93, and MIT Technology Review at 0.93. These four form a core of science and technology publishing — three magazines and one website — but the cluster doesn't stay there. Nature News & Comment (0.93, news publisher) and The Lancet (0.93, magazine) extend the scientific publishing thread, while Genentech (0.93, healthcare brand) and Harvard University (0.93, education) pull in adjacent institutional types. WIRED Science (0.93, magazine) and Science Magazine (0.92, magazine) round out the ten. Tallying subcategories: six of the ten neighbors are magazines, one is a website, one is a news publisher, one is a healthcare brand, and one is an education organization. The magazine cluster is real, but the presence of a pharma company and a research university at nearly identical scores signals that this audience doesn't sort cleanly by publication type — it tracks across the broader ecosystem of science, medicine, and research institutions.

The flat, compressed score distribution reflects an audience whose shape is defined by a coherent professional and intellectual orientation rather than loyalty to any single entity or format.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "naturemedicine", "title": "Nature Medicine", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "naturemedicine", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "naturebiotech", "title": "Nature Biotechnology", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9698, "drivers": [ "G03", "A02", "G01", "A06", "A03" ] }, { "handle": "nature", "title": "Nature", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9428, "drivers": [ "G03", "A02", "G01", "H02", "H04" ] }, { "handle": "quantamagazine", "title": "Quanta Magazine", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9349, "drivers": [ "G03", "A02", "G01", "A06", "J01" ] }, { "handle": "techreview", "title": "MIT Technology Review", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9344, "drivers": [ "G03", "G01", "A02", "A06", "E06" ] }, { "handle": "naturenews", "title": "Nature News & Comment", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9312, "drivers": [ "G03", "A02", "G01", "H02", "H04" ] }, { "handle": "thelancet", "title": "The Lancet", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9278, "drivers": [ "G03", "A02", "G01", "A01", "H02" ] }, { "handle": "genentech", "title": "Genentech", "category": "Brands", "subcategory": "Healthcare", "similarity": 0.9274, "drivers": [ "G03", "A06", "A02", "G01", "A03" ] }, { "handle": "harvard", "title": "Harvard University", "category": "Organizations", "subcategory": "Education", "similarity": 0.9268, "drivers": [ "G03", "A02", "G01", "E06", "A01" ] }, { "handle": "wiredscience", "title": "WIRED Science", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9267, "drivers": [ "G03", "A02", "G01", "A06", "H02" ] }, { "handle": "sciencemagazine", "title": "Science Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9249, "drivers": [ "G03", "A02", "G01", "H02", "H04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: