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Nature News & Comment

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News Publishers
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The top 10 neighbors for Nature News & Comment form a tight cluster of science and research-adjacent publications, with scores spanning only from 0.98 down to 0.93 — a narrow band that signals no single standout pull.

The shape is flat. Science Magazine (0.98) and Nature (0.98) sit at the top, followed closely by Scientific American (0.97) and New Scientist (0.94). These four are all Magazines in the science and research space. WIRED Science (0.93) and Popular Science (0.93) extend that magazine cluster further. By subcategory, six of the ten neighbors are Magazines; the remaining four break into an Author (Ed Yong, 0.95), a News Publisher (Guardian Science, 0.93), a Research Organization (Pew Research Center, 0.93), and a Website (Quanta Magazine, 0.93). Nature News & Comment is itself a News Publisher, making Guardian Science the only neighbor sharing that subcategory in the top 10. The dominant kind here is science magazines, not fellow news publishers.

The flat, magazine-heavy shape suggests this audience is defined primarily by a research and science-literacy orientation that cuts across publication formats rather than by loyalty to any single outlet type.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "naturenews", "title": "Nature News & Comment", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "naturenews", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "sciencemagazine", "title": "Science Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9762, "drivers": [ "G03", "G01", "A02", "H04", "H02" ] }, { "handle": "nature", "title": "Nature", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9751, "drivers": [ "G03", "H04", "A02", "G01", "H02" ] }, { "handle": "sciam", "title": "Scientific American", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9662, "drivers": [ "G03", "A02", "G01", "H04", "J01" ] }, { "handle": "edyong209", "title": "Ed Yong", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9474, "drivers": [ "G03", "A02", "G01", "H02", "J01" ] }, { "handle": "newscientist", "title": "New Scientist", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9401, "drivers": [ "G03", "G01", "A02", "J04", "G02" ] }, { "handle": "wiredscience", "title": "WIRED Science", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9345, "drivers": [ "G03", "A02", "G01", "G02", "J04" ] }, { "handle": "guardianscience", "title": "Guardian Science", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9343, "drivers": [ "G03", "A02", "G01", "J04", "H04" ] }, { "handle": "popsci", "title": "Popular Science", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9338, "drivers": [ "G03", "G01", "A02", "H02", "H04" ] }, { "handle": "pewresearch", "title": "Pew Research Center", "category": "Organizations", "subcategory": "Research Organizations", "similarity": 0.9337, "drivers": [ "G03", "A02", "G01", "J04", "H04" ] }, { "handle": "quantamagazine", "title": "Quanta Magazine", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9334, "drivers": [ "G03", "G01", "A02", "G02", "H04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: