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Nautilus Magazine

Marketing Channels
Magazines
Playground →Docs

Nautilus Magazine's nearest audiences span websites, news publishers, journalists, authors, and podcasts — with no single neighbor pulling far ahead of the rest. The top 10 scores run from 0.97 down to 0.96, a band so compressed it signals a diffuse, broadly literate media audience rather than a concentrated niche.

The shape is flat. Nieman Lab leads at 0.97, followed closely by Atlas Obscura (0.96) and Longreads (0.96). Lauren Duca, a journalist, ties Longreads at 0.96, and Vox sits just behind at 0.96. Tallying the top 10 by subcategory: three are Websites (Nieman Lab, Atlas Obscura, Longreads), one is a Journalist (Lauren Duca), one is a News Publisher (Vox), one is an Author (Ed Yong), one is Podcasts and Radio (Radiolab), one is a News Publisher (The Markup), and two are Authors (Maria Popova and Anand Giridharadas). No other Magazine appears in the top 10 — Nautilus's own subcategory is absent from its nearest neighbors entirely. The cluster is dominated by digital-native reading destinations and individual writers, not fellow print or science magazines.

That absence of same-kind neighbors, combined with the tight scoring band, suggests Nautilus draws an audience defined more by a reading disposition — long-form, ideas-driven, media-aware — than by subject-matter affinity with other science or general-interest magazines.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "nautilusmag", "title": "Nautilus Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "nautilusmag", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "niemanlab", "title": "Nieman Lab", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9661, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "atlasobscura", "title": "Atlas Obscura", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9648, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] }, { "handle": "laurenduca", "title": "Lauren Duca", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9643, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "longreads", "title": "Longreads", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9643, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "voxdotcom", "title": "Vox", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9625, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] }, { "handle": "edyong209", "title": "Ed Yong", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9615, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "radiolab", "title": "Radiolab", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9608, "drivers": [ "G01", "G03", "A02", "I01", "H02" ] }, { "handle": "themarkup", "title": "The Markup", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.96, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "brainpicker", "title": "Maria Popova", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9598, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "anandwrites", "title": "Anand Giridharadas", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9593, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: