Navy Federal Audience Graph • Social Signal

At 0.72, Tamron Hall Show sits at the top of Navy Federal's neighbor set — a daytime TV show outranking the brand's own credit union entity as the nearest audience match. That cross-kind gap is the defining structural feature of this two-peak graph.

The shape flag signals two distinct audience neighborhoods pulling in different directions. One cluster is institutional and military-adjacent: Navy Federal Credit Union at 0.70 and Navy Times at 0.66 represent the finance-and-service-member axis. The other cluster is entertainment-driven — Tamron Hall Show and grown-ish (0.65) anchor a TV Shows pair, while Terry Crews (0.68), Mark Phillips (0.66), and Sha'Carri Richardson (0.66) represent actors, comedians, and athletes respectively. Roland S. Martin (0.64, Journalists) and Kim Zolciak-Biermann (0.64, Reality TV Stars) round out the entertainment side. Charley's (0.69, QSR) sits between the two clusters without fitting cleanly into either. No other Finance brands appear in the top 10.

The two-peak structure suggests Navy Federal's audience is simultaneously shaped by military-institutional identity and a distinct entertainment-media profile — two communities that don't typically overlap, but do here.

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Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/navyfederal

{ "handle": "navyfederal", "title": "Navy Federal", "category": "Brands", "subcategory": "Finance", "resolved": "navyfederal", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "tamronhallshow", "title": "Tamron Hall Show", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7241, "drivers": [ "F04", "E02", "Q04", "Q02", "Q08" ] }, { "handle": "navy-federal-credit-union", "title": "Navy Federal Credit Union", "category": "Financial", "subcategory": "Credit Unions", "similarity": 0.6984, "drivers": [ "F04", "N03", "C03", "F05", "E02" ] }, { "handle": "charley-s", "title": "Charley's", "category": "Restaurants & Eateries", "subcategory": "QSR", "similarity": 0.6872, "drivers": [ "F04", "E02", "N03", "Q04", "J02" ] }, { "handle": "terrycrews", "title": "Terry Crews", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.6764, "drivers": [ "F04", "E02", "Q08", "Q04", "Q02" ] }, { "handle": "supremedreams_1", "title": "Mark Phillips", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.6594, "drivers": [ "E02", "Q02", "F04", "Q04", "Q08" ] }, { "handle": "itskerrii", "title": "Sha'Carri Richardson", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.6594, "drivers": [ "E02", "Q02", "Q04", "Q08", "O04" ] }, { "handle": "navytimes", "title": "Navy Times", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.6579, "drivers": [ "F04", "N03", "C03", "L02", "Q07" ] }, { "handle": "grownish", "title": "grown-ish", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.6482, "drivers": [ "E02", "Q04", "F04", "Q02", "Q08" ] }, { "handle": "rolandsmartin", "title": "Roland S. Martin", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.6417, "drivers": [ "E02", "Q04", "Q02", "Q08", "F04" ] }, { "handle": "kimzolciak", "title": "Kim Zolciak-Biermann", "category": "Celebrities and Influencers", "subcategory": "Reality TV Stars", "similarity": 0.6415, "drivers": [ "F04", "E02", "Q04", "Q08", "Q02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/navyfederal

Navy Federal

Nearest neighbors by audience shape

Raw data